TOTAL LICENSING
GRANADA VENTURES SIGNS TO LICENSE
EURO-PHENOMENON, BELLA SARA
Granada Ventures, the merchandise, tics, home décor, back-to-school and cent of all US households via Cartoon
licensing and publishing division of the more, are scheduled for a third quar- Network and Nickelodeon, regional
UK’s largest commercial broadcaster ter 2008 launch. Bella Sara products Girl’s Day events which included ap-
ITV, has signed an agreement with will be distributed across major, mid- pearances from Ashley Tisdale of
Hidden City Games to license Bella tier and specialty retailers. ‘High School Musical’ and Devon
Sara consumer products worldwide, “Granada Ventures is delighted to have Werkheiser of ‘Ned’s Declassified
excluding Scandinavia. Granada Ven- signed an agreement with Hidden City School Survival Guide’ along with a
tures will be responsible for all prod- Games to develop the branding and national public relations campaign
uct categories except collectible cards, licensing program for Bella Sara on leveraging key print and electronic
for which Hidden City Games retains a worldwide basis (excluding Scandi- news media outlets.”
navia),” commented Foster. “We are Joining the Granada Ventures team at
confident that this magical property Licensing Show is the newly appoint-
has enormous potential for the girl ed Miller, whose mandate is to build
audience.” closer relationships with licensees and
“We are thrilled to intro- retailers in the U.S. market and launch
duce an enriching, girl-based existing Granada Ventures brands in-
property with tremendous cluding Pocoyo and Thunderbirds into
built-in brand equity to po- the region. Additionally, Miller’s remit
tential licensees in the US,” is to look for new properties that can
added Miller. “We will devel- be represented by the company, both
op a comprehensive program in the U.S. and internationally. A 15-
that extends the Bella Sara year industry veteran, Miller’s career
experience beyond online and includes tenure at Golden Books En-
collectible card games.” tertainment, BKN and Suzy’s Zoo Stu-
Bella Sara trading cards were dios, where the property became the
created by Danish Company fastest infant brand at retail, generating
Conceptcard to promote a over $400 million in retail sales during
healthy self-image to girls’ ages 2002/2003 and was ranked 41st of the
sole rights. The announcement was five and up, through whimsical illustra- top 100. Miller reports to Ms. Foster
made by Katie Foster, Global Licens- tions of horses and positive, inspira- in the U.K and Katarina Moran, EVP
ing Director, Granada Ventures and tional sayings. The cards can be used Digital Media in Los Angeles.
Paula Miller, the newly appointed Vice to activate virtual horses in the online Conceptcard was founded in Svend-
President of Licensing for Granada world of Bella Sara. This child-friendly borg, Denmark, in September 2005,
Ventures in the US. website has games, puzzles, wallpa- the same month it published the
Bella Sara is a fantasy-horse themed pers, and environments, enabling card first version of Bella Sara, which was
property for girls ages 5-12 comprised collectors to explore stables, a castle, then called Bella. Bella was sold first
of trading cards with an integrated a forest, a jumping ring, and more. in Denmark and later in Norway and
virtual world website (www.bellasara. Some horses on the cards exhibit ad- Sweden. Since its debut, over 6 mil-
com). Bella Sara was awarded the iPa- ditional elements of fantasy, with the lion cards have been sold throughout
renting Media Award for 2007 as well abilities to swim and fly. Scandinavia.
as Dr. Toy’s Best New Product Award Bella Sara was brought to the U.S. by The company was founded by direc-
for 2007. Hidden Games CEO Peter Adkison, tors Gitte Odder Brændgaard, Poul
Bella Sara was launched in Scandina- who also introduced Pokemon trad- Villadsen and Peter Andersen.
For further details,
via where over six-million card packs ing cards in 1999. Hidden City Games Gitte was inspired to create Bella
contact ��aula aula �iller,
have been sold to date. Granada Ven- debuted the fantasy-horse-themed when she worked as a social worker,
Vice �resident,
tures will develop a Bella Sara brand- Bella Sara trading cards to the U.S. in caring for mentally disabled young
Licensing,
based product line across key cat- March 2007 via major retailers includ- people. In keeping with Gitte’s posi-
Granada Ventures USA
egories, with an initial focus on toys, ing Wal-Mart, Target, K-Mart, Toys ‘R’ tive values, Bella Sara features inspira-
Tel: 818-455-4685
publishing and video games for a first Us, Blockbuster, and many regional tional, meaningful messages and imagi-
pmiller@granadausa.com
quarter 2008 launch. A home enter- chains. nation-building game play designed to

tainment line of animated DVD’s and “Bella Sara is the next Pokémon, but uplift girls.
Booth #4335
other consumer product categories, for girls,” said Adkison. “We’re cur- Bella is also the name of Gitte’s daugh-
Licensing Show
including apparel, accessories, domes- rently promoting Bella Sara in 80 per- ter Sarah’s real-world horse!
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