TOTAL LICENSING
Art Impressions pairs with acclaimed
Latina author Gaby Triana to launch
a series of tween novels featuring
Carlos Marrero’s Glamorosas
Glamorosas is a groundbreaking girl’s brand for the Latina
market that celebrates Hispanic culture with a focus
on fun, fashion, and a positive self-image. The creation
of Miami-based fashion designer and illustrator Carlos
Marrero, Glamorosas is a delightful mix of two worlds,
backgrounds—Puerto Rican or Cuban, Mexican or
just like its target audience. It captures the spectrum
Venezuelan—they share a unique mix of joys and
of Latina girlhood while maintaining its crossover appeal
struggles as they assimilate their traditional family values
with bilingual sayings and topics that are relevant to
into mainstream American culture. Glamorosas offers
tweens and teens the world over.
a positive portrayal of Latina girlhood and Hispanic
life, seeking to build Latinas’confidence and reinforce a
The Glamorosas program
sense of empowerment and purpose
was developed to reach
by instilling pride in their unique
the fastest-growing
heritage.
youth demographic
in the U.S., one that is
To establish awareness of the brand
growing exponentially in both size and
among young girls, Art Impressions and
discretionary spending. Latinos represent fully 20% of
Marrero are collaborating with Gaby Triana, author of
this young American market and roughly half are girls.
popular teen novels Backstage Pass, Cubanita, and The
Despite a purchasing power estimated at $20 billion
Temptress Four (HarperCollins, 2008), to develop a
annually, the Latino youth market remains relatively
series of fiction novels for young readers.
untapped with regard to fashion and lifestyle brands that
reflect their unique heritage. The Glamorosas brand will
A pioneer in the increasingly popular genre of multicultural
reach out primarily to girls ages 8 to 13. While the focus
fiction, Ms. Triana finds inspiration in everyday situations
will be on attracting the Latina customer, Art Impressions
of bicultural life, creating realistic characters that
and Marrero are also cognizant of the tremendous
resonate with young people. As a daughter of Hispanic
cross-over opportunity presented by
immigrants, Ms. Triana can relate credibly with her
the ‘mainstreaming’ of Hispanic
audience and draw on a wealth of personal experience
culture in society at large,
to inform her writings.
as evidenced by the
worldwide success
“Culturally accurate and relevant stories will be critical
of such properties
to establishing the identity of Glamorosas,” says Cindy
as Dora the
Explorer.

Research on
Latina girls suggests
that they share the
desire to remain in touch
with their roots, even as they
embrace the things that are popular with non-Hispanic
peers. Though they may hail from different cultural
Glamorosas “Sisters Series”
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