TOTAL LICENSING
include Bruno and the Banana Bunch, Kings. Zorro, the Musical will make currentlt has presence in Mexico.
Humphrey’s Corner and Biker Mice its way to Broadway and to theaters The second property is Changolos, a
from Mars. around the world in the next several group of monkeys, that love to play.
Child’s Play Communications are years. They are cute and spread positive
showcasing the preschool animated Shaftesbury Films Chairman & CEO, values but they like to play jokes and
comedy series, Wow! Wow! Wubbzy! Christina Jennings, has appoint- sometimes get in trouble. The
Fourteen top-tier companies have ed JTMG as the licensing and property also has presence in
already lined up to develop licensed merchandising agency of re- Mexico and is aimed at
products for this global brand, which cord for the global a wide range, from
launched on Nick Jr. in August 2006. hit series, Life those aged 8 – 25,
With products ranging from DVDs with Derek. with approxi-
and preschool toys to apparel and JTMG will struc- mately 80% fe-
board games, Wow! Wow! Wubbzy! ture a merchan- male and 20%
is enjoying attention which reflects dising campaign male share.
the commitment of producers Bolder that will debut at Julieta is the
Media, Inc. and Starz Media, LLC, as Licensing Interna- protagonist of a
well as the licensees, to make Wow! tional. Tashjian and series of char-
Wow! Wubbzy! a household name. her team will li- acters, situa-
In its first season, the show has been cense Life with Der- tions and en-
nominated for an Annie Award – the ek in all categories vironments that
animation industry’s top honor – in in North America r e p r e s e n t
the Best Animated Television Produc- with a primary fo- the teens of
tion category. cus on publish- today. She
Wow! Wow! Wubbzy! has proved ing, electronics, likes to live
mobile, apparel big adven-
and accessories. tures, hates to be the older sister,
SwearBears will be exhibiting the full always forgets something, is a day
range of 52 characters in the Swear- dreamer, loves walking around the city
Bear World. These include BoobJob and has great expectations of life. This
Bear, BeerBear, Bitchy Bear and Red- property is aimed at girls (80%) and
Neck Teddy among others. boys (20%) aged 9 – 16. It has pres-
In 2000, the launch of SwearBear. ence in Mexico and Chile.
com was an internet success hav- Engendros (Freakies), are happy be-
ing the “original talking swearbear” ings, each with his own different per-
featured in FHM magazine, Bizarre sonality.
magazine, and on Late Night with The property currently has a pres-
Conan O’Brien. 2002 saw SwearBears ence in Chile and Mexico and is aimed
building licensing partners in talking at all age groups.
plush and vinyl figures. Across 2004-
06 SwearBears Media Demos
popular on TV on Nick Jr. and sister were produced for Swear-
network Noggin, consistently winning bears puppet show for TV
its time slot with ratings exceeding mobile and broadband.
many established shows for young In 2006, Entertainment Earth
children. announced the Top 10 Toys
Joy Tashjian Marketing Group for Adults, with the Classic
(JTMG) has been named by Zorro SwearBear Talking Plush tak-
Productions, Inc. as exclusive domes- ing first place.
tic licensing representative for the 2007 SwearBears media proj-
company’s Zorro theatrical films, the ects are currently in negotia-
telenovela, stage productions, and tion in puppet and animation.
classic branding. Urman Inc. is exhibiting
A major upcoming Zorro musical four main properties includ-
production will launch in Spring 2008 ing Girly´s, a property that
in London. Produced by Adam Ken- represents the life style of
wright, John Gertz and Isabel Allende, girls today. The target group
the musical features an original score for this property is women
by the internationally acclaimed Gipsy between 13 to 26 years. It
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