TOTAL LICENSING
porate trademark and entertainment Century Fox L&M as the long- 6-11 and No. 2 among kids 2-5, will
brands from Kellogg’s, Keebler Cook- est running animated series on receive a targeted consumer products
ies, Kashi, Mark Burnett Pro- television - The Simpsons - em- effort to build upon the already $1
ductions, The Weinstein barks upon the billion franchise. Toys from Playmates,
Company, E! Entertain- franchise’s first Pressman and Toy Things and books
ment and Style t h e a t r i c a l from Harper Collins are launching
N e t w o r k s , release on this Fall.
The Boon- July 27th. Another key initiative for Universal
docks, Quin- Fox L&M will is Heroes, the No. 1 new series on
cy Jones, Tar- push the brand television with upwards of 14 million
get Couture and across all lines of busi- viewers each week. Licensees are be-
NECCO Candy. ness including apparel ing courted across all categories.
The biggest current initia- and accessories, toys and On the theatrical front, The Tale of
tive to be unveiled focuses on taking games, interactive, gifts/novelty, Despereaux, due for a 2008 release,
the equities of the Kellogg Company’s and worldwide promotions. The ani- is the CGI animated film is based on
biggest brands: Kellogg’s Rice Krisipes mated series Family Guy will expand the book by Kate DiCamillo that has
Treats, Special K, Eggo, Pop Tarts and its line of products with toys and spent 100 weeks on The New York
Cheez-It and developing category novelty items from licensing partners Times Best Seller List to date.
specific extensions in food, tabletop, including Mezco Toys, NJ Coraline, based on the best-sell-
lifestyle and home décor. Quincy Croce, and Kurt Adler. Soft ing book by Neil Gaiman,
Jones in partnership with The Robert lines include Briefly Stated is the first-ever 3D
Thorne Company has teamed with and Changes. Fans of the hit stop-motion animated
Brand Central to create and manage program 24 will see line feature film. Aimed
an elite consumer products program extensions from BI at tweens,
targeted at an audience with an affin- Media games, C- the film
ity for Quincy’s style, class and taste. Life and Concept boasts one
Together with its client Mark Burnett 1 apparel, of Hol-
Productions, Brand Central already H a r p e r l y w o o d ’s
has a host of licensees enrolled for E n t e r - leading young
the show, Are You Smarter Than A tainment actresses, Da-
5th Grader? including: Hasbro, Techno a n d kota Fanning and Gold-
Source, Cardinal Games and Harper Palace en Globe winner Teri
Collins. Pirate Master is a reality se- P r e s s Hatcher. Coraline will
ries from Mark Burnett Productions and ac- release in late 2008/
that airs on CBS starting May 2007. tion figures from McFarlane Toys. early 2009.
Brand Central is currently developing For the first time, Fox L&M will in- Hellboy 2: The Gold-
the licensing program and signing new troduce its new branding program en Army continues
licensees across all categories and will for Fox Sports which has aligned to do well from nearly
be announcing key initiatives during itself with manufacturers includ- 15 years of comic book
Licensing Show. A master toy licensee ing Excalibur Electronics and Trends popularity. The first film
will be announced shortly. International. On the horizon is the grossed more than $100
2007 marks a milestone year for 20th CGI animated adventure comedy worldwide. Universal’s consumer
Space Chimps for Summer 2008 and products program will pay homage
the third instalment of the global hit to the property’s comic book roots
Ice Age in 2009. while appealing to this new, wider au-
Universal Studios Consumer dience.
Products Group enters Licensing BRB Internacional will be under
Show 2007 with a lineup of television the umbrella stand of ICEX-Pavillion
and film properties. of Spain.
Universal continues to expand the BRB Internacional has more than 30
merchandising program for Curious years’ experience in the production,
George. DVDs, books, toys and appar- distribution and licensing of quality
el are continuing to roll out to retail television programmes.
with Season 2 of the Daytime Emmy The company’s animated series have
nominated series premiering on PBS been seen around the world, and
KIDS in September 2007. characters such as David the Gnome,
The Land Before Time, which launched Dogtanian and Willy Fog are widely
No. 1 in its time period among kids recognised as classics.
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