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TOTAL LICENSING
and license mainly character-based cards, gifts and accessories are some well as an assortment of PBR branded
properties, including stories and char- of the categories available for licens- products inside.
acters created by pulp author Robert ing. The PBR features more than 250
E. Howard, such as sanctioned events
Conan (one of the in the United States,
best known fantasy Canada, Australia,
brands in the world), Brazil and Mexico
Kull, Solomon Kane offering licensees
and Bran Mak Morn. a global audience.
PEI’s original prop- Companies such as
erty, Mutant Chroni- Wrangler, BIC, Sport
cles, was originally Fun, Schylling Toys,
launched as a series and Cripple Creek
of games in the 1990s. It developed Lehner & Whyte creative designs are are already working with the PBR,
into comic books, books, videogames now launching into licensing. Initial wiith new business associates, Spire
and collectible card games, the latter target categories will include station- Capital Partners, also on board.
selling more than 170 million cards ery, scrap books, greeting cards, gift The family of PBR licensed products
in 20 languages worldwide. In Spring wrap, nursery items and young chil- includes accessories, apparel, banking,
2008, Mutant Chronicles debuts as a dren’s and infant’s apparel lines. electronics, entertainment, food and
major motion picture, starring Thomas VooDoo continues to work with Al beverage, footwear, gift and novelty,
Jane, Ron Perlman, John Malkovich and Ovadia & Associates in the Canadian health and beauty, house wares, out-
Devon Aoki. Produced by Edward R. marketplace on Bernard. erwear, publishing, sporting goods,
Pressman’s Campfame Limited, PEI’s VooDoo will also be re-launching the
own Fredrik Malmberg is Executive World of Foxwood Tales, in the North
Producer. American market. Written and illus-
Oil painter, Dona Gelsinger has en- trated by Cynthia & Brian Paterson,
joyed retail success in 2006 with the the series has sold over 1.3 million
launch of Dona’s first children’s books copies worldwide. Now they are in-
with Dalmatian Press, The Home troducing the New Adventures of
Shopping Network had great success Foxwood Tales for early readers 2-5
with her tapestries and Wal-Mart con- years old.
tinued to sell Dona’s designs on fleec- The Giddy Gander Company is
es nationwide. This year she will intro- the home of the new animated pre-
duce a new line of Multi-Ethnic Angels, school series The Wumblers. The
new Santas and Christmas Angels, and Wumblers, an animated pre-school
a complete line of penguins. TV series designed to teach children
IP specialists VooDoo Entertain- about values and global conscious-
ment are highlighting some new ness is set to begin airing on both the
properties. Trinity Broadcasting Network and
The Plain Lazy lifestyle brand from the Smile of a Child Network in Fall 2007.
UK now has a full licensing program in The Giddy Gander Company is cur-
both the UK and rently looking for and toys. With the growing appeal
Europe. The core licensing partners of the sport of bull riding entering
clothing brand in the categories mainstream America, the licensing
has already been of publishing, ap- opportunities are expected to rise
licensed to Ca- parel, stationery, in the near future. More than 1.5 mil-
nadian Graphics toys and games, lion tickets were sold to spectators
West in Canada arts and activities in 2006 while more than 100 million
and discussions and home enter- households have tuned into the PBR
are under way tainment. on Versus, NBC, or Fox.
for the US mar- For the seventh Renee Reilly of R Design Works,
ket. The BIWIS consecutive year, Inc. is launching two girl lines available
global licens- the Profession- for licensing. Drama Tween is geared
ing program has al Bull Riders, towards tween age girls and Love Girl
been initiated Inc. (PBR) is at- is for pre-tween. Each new line has
with BIWIS The Movie in 3-D also in tending Licensing Show. This year the illustrated characters, patterns and
development for release in theatres PBR will again feature live bulls out- icons ideal for apparel, toys, stationery,
worldwide. Apparel, plush, greeting side the Javits Convention Center as novelty gifts and scrapbooking.
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