TOTAL LICENSING
and Benelux and Kidz Entertainment moulded into all shapes, sizes, and Domo; UK’s pant-obsessedpant-obsessed piratespirates
in Scandinavia. likeness appealing to a wide array of - ThoseThose Scurvyvy Rascals; the the popular popular
In the UK, licensing agent BBC World- interests. series The Saddle Club; the masters of
wide continues to sign up new licen- Design Plus entered the licensing freestyle motocross the Crusty De-
sees, including Martin Yaffe (wheeled arena in 1983, with its headquarters mons; children’s pop group and stars of
toys), BBC Audiobooks Limited, Co- in South Africa. In 1995 Design Plus Nicktoon’s
hen & Wilks International Ltd. (day- moved its headquarters to Atlanta GA. upcoming
wear), Cooneen & Misirli Licensing Since then clients past and present, to a n i m a t e d
Limited (nightwear and underwear), mention a few, include: Coca-Cola, An- music video
Jolly Roger (Amusement Rides) Lim- heuser-Busch, Taco-Bell and Kellogg’s. series Plan-
ited, Trade Mark Collections Limited Today Design Plus is a full service li- et Groove,
(accessories), Titan Publishing Group censing boutique. f e a t u r -
Ltd. (magazines) and Portico Designs New York City-based King Features ing The
Limited (stationery/paper goods). Syndicate is an experienced organi- Star Girls;
Australian licensing agent ABC con- sation in the merchandising and licens- leader in
tinues to secure new licensees. The ing world. Several of its classic char- educational
Lunar Jim line of Fisher-Price toys acters are household names, content for
has already created a stir including Popeye and c h i l d r e n
in Canada and the UK, Betty Boop. While Discovery
where it debuted at always cultivat- Kids; and
retail begin- ing new licens- pre-school
ning in Au- ing deals for favourite
gust 2006. its classic Miffy and
The new characters Friends.
line of toys and prop- At Licens-
hits shelves in erties, King ing Show 2007, Big Tent will unveil
Spring 2007 in Fe a t u re s several new developments for each of
the UK; DVDs constantly these properties as well as announc-
‘Let’s Get Lunar’ seeks to ing a partnership with a major force in
and ‘Blast Off’ develop ex- children’s entertainment.
from BBC World- tensive licens- Sony Pictures Consumer Prod-
wide launched in ing programs for ucts will be showcasing their wide
October 2006 and other properties from its roster. portfolio of properties and upcoming
March 2007, respec- In addition to its licensing busi- films including the release planned for
tively. ness, King Features is the world’s March 2009 with the rather interest-
Stor, S.L., premier distributor of comics, ing title of Cloudy with a Chance of
is a Spanish columns, editorial cartoons, puz- Meatballs. Flint Lockwood is an ec-
company created in 1969 zles and games, distributing some 150 centric young scientist whose awk-
that designs, produces, imports and features to nearly 5,000 newspapers ward demeanor and half-baked in-
exports licensed products. around the globe. ventions – ratbirds, spray-on shoes,
Their main products are: melamine/ At the 2007 Licensing Show, King Fea- and talking monkeys – have made
plastic/porcelain tableware and drink- tures will focus on licensing programs him an outsider in his hometown of
ware, storage boxes and bath accesso- for the award winning kids TV show
ries. They are licensees for a number SeeMore’s Playhouse, comic strips
of charaters including: Disney, Spider- Mutts, Zits and Beetle Bailey, further
Man, Barbie, Shrek, Looney Tunes, The the reach of David & Goliath’s “Stupid
Simpsons and Los Lunnis. At present, Factory” and expand their evergreen
Stor products have a presence in favourites like Popeye, Betty Boop, Fe-
more that 70 countries worldwide. lix the Cat and Flash Gordon.
Design Plus will exhibit for the first New York-based integrated fam-
time this year bringing Kiddie Rides ily entertainment company Big Tent
USA to Licensing Show. Entertainment is recognizing and
A kiddie ride is a 60-second amuse- creating opportunities for online and
ment ride for kids and a nostalgic digital media entertainment content.
American icon for adults. For over This year Big Tent continues with
half a century, Kiddie Rides have cap- their client roster which includes such
tured pop culture in miniature. There properties as: Japanese sensation and
are hundreds of different kiddie rides soon-to-be US television superstar
105
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