TOTAL LICENSING AUSTRALIA
‘rock n roll’ concert which will tour series 2 launching this year. Peppa is Five more GirlForce books have been
nationally, more ABC TV broadcast a loveable, cheeky little piggy who released into the market to date, as
and Nick Jr screening Fifi twice daily, lives with her little brother George, well as an activewear clothing range
plus a visit from the UK creator Keith Mummy Pig and Daddy Pig. Peppa is and bath & body products exclusive
Chapman in March. Launching in the about what young children do, how to Target stores.
first quarter of 2007 are Fifi’s hair and they have fun, their family and what
jewellery products, stackable learn- makes them happy. Little Britain
ing blocks, showbags, interactive doll, ABC Video released three DVDs in
DVD, headwear, and music CD. 2006 with two titles coming this year.
Penguin Books released a range of
publishing and Airport Luggage has
released Peppa Pig backpacks. There
will be more publishing through
Penguin as well as a range of puzzles
with Tree Toys for 07.
Fireman Sam
Fireman Sam is
Little Britain has caught the imagination
everyone’s favourite
of the nation and is without doubt
Fireman and the
the most compelling new comedy
licensing program
program in years. Over 600,000
continues to sizzle
DVDs have been sold in
this year with toys
Australia, and the Little Britain
from Moose, bedding
Live stage show was a sell-out. A
from Ladelle, two
Jane and the Dragon
comprehensive licensing program
DVDs through ABC
is in place which includes apparel,
Weta Workshop and Nelvana bring Video, new publishing
talking plush, publishing, seasonal
us Jane and the Dragon which follows through Hardie Grant
confectionary and novelty.
the comedic, action-packed exploits and puzzles with Tree
of a 13-year-old girl knight named Toys.
Jane who has a giant green dragon in
her backyard!
GirlForce
Aimed at girls aged 6 to 11, the TV
GirlForce is an interactive, fun, cool and
broadcast (26 x 30 min) launched in
revolutionary health and self-esteem
Australia on ABC TV in May last year,
program that focuses on empowering
ranked fourth in 2006 for viewers 0-
12 years and had an average audience
of 212,000. 2007 broadcast resumes
in March.
The merchandise program has just
launched with ABC Video releasing the
first DVD in September last year and
Triple j
another DVD scheduled for February.
teenage girls to celebrate themselves,
Triple j is synonymous with cutting
ABC Licensing is seeking interest
just as they are. The GirlForce brand is
edge cool and outrageous confidence.
for the following categories: apparel,
based on Nikki Goldstein’s expanding
Over 30 years, Triple j has become
bedding, stationery and accessories.
GirlForce publishing program and has
much more than a radio station. It’s
a strategic partnership with Girlfriend
an attitude, a TV program with jtv
Peppa Pig
Magazine.
and a respected platform for local
Peppa Pig is an animated series (104
Although GirlForce’s primary target
and international artists. Triple j has
x 5 min) broadcast on ABC Kids with
market is 12 – 16 year old teen girls,
a comprehensive licensing program
it also has great appeal to the parents
consisting of music CDs, DVDs,
of teen girls which has been proven
apparel, accessories, mp3 player, music
by the success of both GirlForce
magazine with jmag, and downloadable
websites
www.girlforce.com.au and
content.
www.gettoknowyourdaughter.com.au.
The GirlForce merchandise program
ABC Licensing contact:
launched in September 2004 with
Jodie Salmon
the successful core book, GirlForce,
T: 612 8333 3986
A Girl’s Guide for the Body and Soul.
e:
salmon.jodie@abc.net.au
TLA 29
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