TOTAL LICENSING
Discovery Channel. The second se- in our hearts, and we’re very about den (TV4), Norway (TV2), and Finland
ries (episodes 53-80) is produced developing the licensing programme (MTV3) in Q1 of 2007 which will un-
by Telescreen in over the next few months, and look derpin a carefully-targeted licensing
conjunction forward to getting new licensees on strategy.
with Discov- board with this brand.” Target licensed products include
ery Channel Pororo, the preschool penguin prop- DVDs, plush, publishing, bags, apparel,
and King Rollo erty, produced by Iconix Entertain- home furnishing, and stationery.
Films. ment in conjunction with Hanaro- Kidz Entertainment, who manages the
The brand is telecom, OCON and EBS, has already licensing activity within the Nordic re-
targeted at 2-5 produced 104 episodes (each five gion, believes Pororo has the potential
year olds. It is visu- minutes long). In Korea, Series 3 is to be as successful in Nordic territo-
ally strong and promotes well underway, with European broad- ries as Winnie the Pooh, Postman Pat
a positive outlook. Paz is cast catching pace. and the many other pre-school prop-
joined in each episode Pororo currently airs in China (CCTV), erties in the region.
by his friends and family Singapore (TVTV 12)12),, Japanpan (Fuji(Fuji TV)TV),,, Says Kidz Entertainment director
who all have Taiwan(�oyooyo Channel),Channel), India(HungamaIndia(Hungama(Hungama Morten Geschwendtner: “Pororo is a
unique char- TV), Turkey(Kanaly(Kanal (Kanal 1),1), Denmark(DRDenmark(DR (DR 2),2), , CGI character but it has a very Euro-
acteristics Nordic Cartoon Network, Italy (Rai), pean non-anime look which I believe
that reflect France TF1, Tiji, UK (Cartoon Net- will make it successful in the Nordic
the preschool work) and Mexico (Televisa). territories.”
audience and help to The animation has been nominated Pingu, a long-established favourite in
introduce children to a new emotion for or received copious awards since the pre-school market - and increas-
or experience in each episode. 2005. Most recently
Paz premiered on the new CITV chan- it won Best Charac-
nel in March 2006, with four episodes ter of the �ear 2006
broadcasting every weekday lunch- and Best Media/Cul-
time, and one episode going out on tural program of
In 1989, David Has-
Saturday and Sunday. ITV DVD will the year 2006 from
selhoff released (in
launch the Paz DVD later this year. KOCCA - Korea
Switzerland only),
Paz has also had international suc- Culture and Con-
the single ‘Pingu
cess and is currently aired in numer- tent Agency, repre-
Dance’, a rap song
ous territories throughout the world senting the Ministry
based on Pingu and
including the US, Canada, Benelux, of Culture for South
featuring samples of
South Africa, Australia, throughout Korea and Korean
“Pinguish”.
Europe and the Far East. The series National Assembly,
has also been nominated for an Emmy respectively. ingly the retro arena - is enjoying
A portion of this
award in the outstanding preschool Additionally, it was nominated and renewed and increased activity due
song is used as the
series category for the past two years. won first place runner up at the to this new climate fit for penguins.
theme to Pingu on
Helen Fielding, Licensing Manager Asian TV Awards in the Best Anima- Pingu is a Swiss animated series that
the PBS Kids Sprout
of Paz at Granada Ventures says, tion Category. Further nominations was produced in 1986, comprising
Channel in the US.
“We are delighted that Penguin Fever came from Cartoons on the Bay, Best four series consisting of 103 episodes
has gripped the nation and thrilled that Animation/Character and SICAF, Best (each five minutes long). In 2004, Hit
this coincides with the introduction Animation Commissioned and last, Entertainment bought the UK rights
our exuberant and audacious penguin but not least, at Annecy 2006, for Best and produced a further 52 episodes
Paz. He has certainly found a place Animation TV. animated at Hot Animation.
Although it is enjoying much success In a year of penguin mania, Haven (li-
on screen, its off screen activity has censing agents for Pingu in Australia)
also been extremely fruitful. The mer- intends to ride the wave with an un-
chandising rollout has experienced derground PR campaign to promote
growth of 300 different products Pingu. He stars in a unique film clip
with more than 80 licensees in Korea for UK dance band Eskimo Disco
alone. In Europe, its take up has been which stayed at number one on UK
equally successful and further licens- video hits TV and was a smash hit on
ing rollout is planned for 2007 in more �outube.
European territories. Pingu also has his own MySpace page,
Already seen throughout the region on and a Platinum Collection DVD has re-
Cartoon Network, Pororo launched cently been released which comprises
individually in Denmark (TV2), Swe- a selection of best Pingu episodes.
52
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