TOTAL LICENSING
but be appealing.” range of licences including publishing,
Ged Backland whose studio created stationery, apparel and many others
the girls says he is very excited to aimed at 8-12 year-old girls. Scarlett
and Crimson are Goth without being
sinister. They are not as dark as other
brands where the central characters
are very isolated and troubled, mak-
ing them more parent-friendly and
suitable for the social expressions cat-
egories. Scarlett and Crimson simply
don’t like blonde, pink and dolls!”
Bad Alice, the character from Hip
Designs, always seems to be in
trouble. Although she is never re-
ally witnessed doing bad things, bad
things just seem to happen wher-
ever she is. Bad Alice spends so
Bad Alice. With the launch of the Bad
much time being in trouble that,
Alice mini site in the latter part of last
to her, it just seems like the normal
year and an overwhelming response
be working with Coolabi. Like Janet place to be.
to the new, edgier style guide, we are
Woodward he also believes the girls Bad Alice didn’t set out to have
now seeing continued growth for the
will strike a chord with the target any pets, but just as trouble is at-
brand. Overseas success is translating
market. “They are visually very con- tracted to her, so were her animal
to the UK market and a great range
temporary,” says Backland. “That’s companions the crow and the cat.
from Claire’s this summer will see Bad
why we refer to them as ‘the new kids Bad Alice is aimed at females every-
Alice firmly established in the UK high
on the black’. But they are grounded where of all ages.
street.”
on the classic theme of friendship, love The popularity of Bad Alice has soared
Taffy Entertainment’s Growing Up
and the need to be yourself. They are over the last year with substantial in-
Creepie is a 2D animation comedy
a voice for the individual.” ternational interest from both licen-
made up of 52 x 11 minute episodes,
Scarlett and Crimson will be appear- sees and retailers alike.
aimed at children aged 6 - 11.
ing on an extensive range of cards Over 300 product
The show is based
from Danilo which will be appearing in lines have hit
around Creepie
the shops in 2007 after being launched shelves across
Creecher, an
at Spring Fair. the world, with
eleven-year old
Apparel, toiletries and stationery much more
girl abandoned
ranges are already in development and to follow.
as a baby and
a publishing deal is about to be signed Strategic
brought up by bugs.
for both agents have
She has a pray-
UK and been appointed
ing mantis mother,
USA. worldwide. In-
a vampire mosquito
Janet cluding; WCCL
father and a gnat and
Wood- (Thailand), Gaff-
pill bug for brothers.
ward be- ney (Australia),
Growing up, she learned to
lieves there Global Li-
scale walls, spin a web out
is a huge censing (New
of dental floss, and gradually
amount of Zealand),
developed a sensitivity to all things
licensing Mendia Marketing (Spain), Li-
‘buggy’. The show also includes
potential in censing Consultanta (Italy)
interesting angles, ‘bugs point
Scarlett and Mad Licensing (France), Tel-
of view’ shots. Creepie doesn’t
Crimson. escreen (Benelux) and Somer-
realise that she’s different until she
She says: bond (UK). These, amongst others,
goes to school. There she must con-
“The Dani- have all contributed to the successful
tend with an equally bizarre group of
lo deal is growth of the Bad Alice programme.
creatures - teenagers. Fortunately for
part of a Sarah Lawrence, Marketing and Ap-
Creepie, middle school is full of kids
strategy provals Manager at Hip Designs com-
trying to be different so she fits in. The
which in- mented:
series takes a fun and quirky look at
corporates “We are very excited at Hip as we
being different and has a ‘don’t judge
a wide have lots of great things planned for
me’ theme. Growing Up Creepie
46
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