TOTAL LICENSING
and small local chains. As an emerg- in Indian retail to catch up with the ing long-term brand value by develop-
ing market, India’s retail suffers from products on offer by the international ing licensing programmes with image
weak infrastructure. However, it is players. Financial products are of par- continuity.
also progressing at a rapid rate. There ticular interest. Reliance Retail, Bharti Sanjay Hans comments on his business
Chess was has been an unprecedented growth of Enterprises, Future Group, which in the Indian market “Our Industry’s
invented in
large malls and hypermarkets. owns the Pantaloon chain of stores, prophecy... it was globalization then, it
International companies are cotton- discount grocer Subhiksha and gro- is localization now. Globalization gave
India.
ing on to this and moving in. Auchan, cery chain Spinach all have plans to us visibility, uniformity, integrity, profit-
France’s third biggest retailer is ru- offer financial products to customers. ability bringing the Indian Licensing In-
moured to be in discussion with Bom- Future Group has announced plans to dustry in sync with global industry…
bay Dyeing, an Indian textile manufac- open 400-500 Money Bazaar stores, Markets are maturing, consumers are
turer and retailer. Bombay Dyeing is specialising in mortgage, insurance and getting wiser because now they en-
part of the Wadia Group, which has mutual funds, in the next five years. counter challenges in different shapes
recently been linked with Carrefour’s Reliance is exploring the idea of car and forms.” Hans Licensing offers such
move to enter India, the ways in which and consumer loans; Bharti could use services as brand acquisition, crea-
this deal will affect Auchan’s plans will its joint venture with Axa to offer in- tion, licensing and franchise, market
materialise soon enough. surance, mutual funds research, trademark
There are also deals being struck and pension funds in
Retail is India’s
search and registra-
between local businesses and inter- its stores, according tion and the assistance
national companies. There is a new to one analyst; Spinach
largest industry
with royalty audits and
retail venture currently being agreed plans to offer hous- estimated at counterfeit prevention.
between Bharti Enterprises and Wal- ing loans and credit
US$300 billion.
In this final point, it
Mart. It is expected to involve up to cards while Subhiksha seems that they – and
200 large stores and several hundred has said that it plans to offer financial companies like them – are beginning
smaller stores across the main metro products. to receive support from the Indian
cities, partly using other retailers as Ciarán Coyle, Managing Director of government as there is a crack down
franchisees. Bharti and Wal-Mart will Beanstalk Europe, has recently re- on trademark violation and counter-
jointly own the cash and carry side of turned from a business trip to India feit goods.
the business which will supply Bharti where Beanstalk has established a The Indian government has under-
Retail Stores and other cash and carry number of key relationships. taken an ambitious programme to
establishments. On a recent trip, ex- “Organised retail in India is still only at modernise the intellectual property
ecutives from US retail giant Wal-Mart 3% but the expansion plans of the big Rights (IPRs) administrative infra-
toured Indian stores as they work on retail players over the next three to structure with a view to making the
Sanjay Hans visits Trade
a deal that could change the face of five years to address the fragmenta- system efficient, IT-enabled and more
Shows across the globe.
the country’s $300 billion retail sector tion and grow share are tremendously user-friendly. An address was read out
and has sparked fears of job losses. In exciting,” said Ciarán. “This expansion, at the National Seminar on the Pro-
New Delhi, over one hundred dem- often in association with established motion, Protection and Enforcement
onstrators marched on government Western retailers, together with the of Intellectual Property Rights being
buildings, waving banners and shouting increasing power and recognition of organised by the Ministry of Com-
slogans such as “Go back Wal-Mart” both Western and indigenous brands, merce and Industry (Department of
and “Save Small Retailers” in a protest presents a substantial opportunity for Industrial Policy & Promotion) in as-
The number
against the entry of the world’s largest well-placed parties in the licensing sociation with the World Intellectual
system was
retailer into India. space.” Property Organisation (WIPO)/Gene-
invented in India.
Wal-Mart and Bharti Enterprises plan va and Federation of Indian Chambers
Aryabhatta was
a joint venture for cash- and-carry in
TRADEMARKS
of Commerce & Industry (FICCI).
the scientist who
a retail sector currently dominated by
Hans Licensing Company, an Indian
The inaugural address read out on
invented the digit
family-run stores. The sector is pre-
company based in Mumbai owns and
the behalf of Shri Kamal Nath, Union
zero.
dicted to double (at least) by the year
represents several successful trade-
Minister of Commerce & Industry,
2015, and has attracted other large re-
marks including Felix the Cat and
said that with the Indian economy
tailers such as Tesco and Carrefour.
Marilyn Monroe. The company is re-
having - huge technical and scientific
Small shopkeepers are concerned
sponsible for the ongoing manage-
manpower, what it now required was
that Wal-Mart has the power to put
ment and administration of these
to effectively harness the potential
as many as 40 million Indians who de-
trademarks including the development
of intellectual property to meet the
pend on retail out of work.
and approval of all product categories,
emerging challenges and “this chal-
Keen to take on the international
strong working partnerships with li-
lenge is critical for making India a
supermarkets at their own game, In-
censees, the monitoring of sales and
knowledge super power and creating
dian retail companies are using the
the appropriate collection of royalties.
wealth from intellectual property”.
foreign direct investment restrictions
The company is committed to build-
56
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126