TOTAL LICENSING AUSTRALIA
27
th
July 2007, The Simpsons tastic line up of new products includ- debut on the world stage in 1971, 100
movie captures the hu- ing bar stools and mirrors, neon signs, million books have now been sold and
mour of the TV show beach towels, greeting cards and wrap translated into more than 15 languages.
and launches it to a (Licensing Essentials). Appointed as the licensing agent for
new and exciting Since the rebirth of Futurama on Chan- MMLM in January 2006, Managing Di-
level. Marketed as a nel 10 in 2006, the show has seen an rector, Tom Punch, is delighted to be
world wide cultur- average of 1 million viewers and holds working with Chorion on a brand
al celebration, the the number one spot among men 16- which resonates with young and old
innovative theatri- 24 and teens 13-17. With more than alike. “The success of MMLM is found-
cal marketing cam- 400,000 DVDs sold in Australia, Ha- ed on that fact that each and every
paign will promote ven together with Twentieth Century person can find and identify with one
the power of The Fox Licensing and Merchandising are of the many characters that reflects
Simpsons brand to set to deliver an exciting merchandise their personality - whether it’s Little
new levels creating ex- program in 2007. Licensees on board Miss Naughty, Mr Grumpy, Mr Happy
citement for existing fans have exciting new product including or Little Miss Bossy. Our parents grew
while attracting new and ex- boxer shorts (Hot Springs), confec- up with the books and we are reading
panded audiences. tionery (Hot Shots) and collectible it to our kids. With this wide-reach-
With over sixty licensees, Australia figurines (Croftminster). ing appeal, we have the opportunity
has one of the strongest Simpsons, And it doesn’t stop there! Haven Li- to deliver product for all age groups”.
programs in the world. With the re- censing and Twentieth Century Fox It was recently announced by Chori-
lease of The Simpsons movie and a L&M are looking forward to yet an- on, that US broadcaster Cartoon Net-
incomparable merchandise work, has purchased the new MMLM
program, 2007 will be anoth- TV series. Punch highlights that this
er fun-filled year packed with is only going to further encourage
new and innovative products the growth of an already performing
such as hot dog makers, ice property. “Penguin Books are already
cream makers, DVD play- doing a sensational job in publishing,
ers, televisions, fridges (TGA selling over one million books a year
Unlimited), BBQ accesso- in our territory. Combine this with
ries, screwdriver sets, socket the TV, the DVD program recently
sets, stud finders, laser levels launched and a live show planned for
(Hot Topic) and talking pens roll out this year, and MMLM will go
(Sports Cards Australia). to a whole new level in the very near
As a result of contined in- future. If it is any indication of things
novation in product develop- to come, we have already doubled the
ment and promotions, Haven
other phenomenal year with contin-
licensee base to over twenty part-
and Twentieth Century Fox L&M has
ued innovation and product develop-
ners.”
seen many triumphs for both grocery
ment across merchandise programs
Negotiations are under way to
and QSR programs with The Simp-
including Napoleon Dynamite, Borat,
secure a free-to-air TV partner
sons. Over the last five years alone,
My Name Is Earl and 24.
with the show planned to launch
The Simpsons have been featured on on-air down-under in early 2008.
over 275 million units of promotional
The Mr Men and Little Miss
Director Yvonne King, agrees that the
and branded food items! The movie
The Mr Men & Little Miss (MMLM),
opportunities for growth are greater
opportunity will see the launch of a
boasting a cast of over 83 colourful
than ever. “We’ve already driven an
major confectionery partner into gro-
characters, have been established in the
obvious expansion in the business
cery with a promotional mechanic re-
Australian and New Zealand market
and with the key catalyst activity set
lating to the theme of the movie.
for 36 years. The classic MMLM story-
in place for 2007 and 2008, there is
Over and above The Simpsons, Twen-
books are a staple for early childhood
certainly more in the pipeline from a
tieth Century Fox L&M has delivered
reading, passed on from one genera-
property which translates successfully
another great line up for 2007. A key
tion to the next. With Mr Tickle be-
to every product category it touches.
part of this is Family Guy. Since
ing the first character to make his
Apparel is a proven winner, with size
the TV show’s fans were in-
troduced to the Griffiths
in October 2003, over
500,000 DVDs have been
sold in Australia. More
popular than ever Fam-
ily Guy is a proven hit,
ranking number one in
its time slot amongst teens
and men. This brand is set to
go to high places with over 15
licensees now on board and a fan-
TLA 12
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