NEWS
TOTAL LICENSING
GALLI GALLI SIM SIM PROGRAM FOR
BBC RELEASE
CHILDREN LIVING IN SLUM AREAS
LAZYTOWN DVD
In an effort to reach the thousands of young children without regular access
to television, Sesame Workshop India, a subsidiary of Sesame Workshop, the
BAFTA award winning TV show Lazy-
nonprofit educational organization behind Galli Galli Sim Sim and other edu-
Town is bouncing its way back on to
cational media for children, kicked off a mobile viewings program-bringing
DVD with a new title being released
the series to local communities via a portable screen. By the end of 2006,
by BBC Worldwide on April 30 2007.
the viewings, addressing the need for high quality early education,
‘No One’s Lazy in LazyTown!’ is filled
reached over 20,000 children aged 2-6 and their caregivers.
with adventures and original dance
When Galli Galli Sim Sim launched on Cartoon Network and
moves and songs. This new release in
POGO in August, Sesame Workshop India also inaugurated
the LazyTown series features more
its educational outreach with a “community viewing” in
energetic wackiness from pink haired
New Delhi. Over 2,500 children and their caregivers at-
Stephanie and the townspeople of La-
tended the show. In a five-day pilot phase implemented shortly
zyTown, all of whom are under threat
thereafter in ten of the largest slums and resettlement colonies,
from Robbie Rotten, the world’s
over 4,200 children and their caregivers were exposed to Galli
most lethargic super-villain. The town
Galli Sim Sim through a branded van carrying a portable screen-
can rest easy though, as it is under the
ing unit. Materials distributed at the event included activities for
watchful eye of Sportacus, the sporty
children and a “View and Do” activity sheet for caregivers, which
superhero who can’t stand idleness
served to reinforce and extend the educational goals of the show.
and brings fun and activity to Lazy-
Funding for the initial educational outreach was provided by a
Town. ‘No One’s Lazy in LazyTown’
corporate social responsibility grant from Turner Entertainment
includes five episodes.
Networks Asia.
MODA ANNOUNCE LICENSEES FOR LE TOUR DE FRANCE
Moda International Marketing have recently finalised a number of licenses for Le Tour de France.
Amaury Sport Organization, the official organiser of Le Tour de France has licensed XP Companies for adult, youth and
kids non-technical lifestyle and promotional apparel, accessories and novelties for the Americas and the UK.
Moda was responsible for putting the two companies together.
XP Companies plan to launch product in June in the UK and on the XP Companies website for US and
South American distribution.
Commenting on the agreement, Michelle Alfandari, President of Moda International said, “This is a very
exciting deal in that XP will be able to take advantage of launching and selling its Le Tour de France product
line on-site during the Grand Depart (the first stage) that is taking place in London. This is a unique and
unprecedented chance to leverage global and national media from the Le Tour de France event to launch a
year-round branded apparel and accessories business”.
On a different note, Moda have orchestrated a global deal for bicycles with World Wide Cycle Supply.
Alfandari continued, “The Tour de France is the quintessential quality and performance brand for cycling
– whether the bicycles are used for pleasure, sport or transportation. WWCS will develop high quality
bicycles for kids and adults including road bikes, comfort bikes, mountain bikes etc, at price points which will make the
sport and cycling accessible to all”.
FLW’S IDOL FORMAT ENJOYS WORLDWIDE SUCCESS
A record breaking audience of over 37 million tuned into FOX on 16
th
January to watch the launch of American Idol Season 6.
To coincide with the new season FLW’s North American team announced a raft of new licensing deals. Dreyer’s will produce five
flavours of American Idol branded ice-cream, USAopoly will manufacture Monopoly: My American Idol Collector’s Edition and
Fisher-Price have developed ‘I Can Play Piano’ and ‘I Can Play Guitar’ Software.
July 2007 will see the launch of the very first Idol Camp, a performing arts summer camp for kids between the ages of 12-15
who enjoy all aspects of performance from singing, dancing and instruments and who will guage an insight into what goes on
behind the scenes. Idol Camp will be a non-competitive training ground for America’s future stars. FremantleMedia and 19
Entertainment will reward a certain percentage of students with fully paid scholarships based on financial need in an effort to
reach a wide range of the country’s most eager performers.
FLW has inked a deal for Latin American Idol with an on and off-air sponsorship deal with Telefonica Movistar which will run in
June around the pan regional version of the show (Sony SET).
The German version, Deutschland sucht den Superstar (German Idol) is a nationwide hit, now in its fourth season. FLW has been
successful in launching a variety of new products to accompany the series including, 4
th
season DVD in March (Sony BMG), 4
th
season CD’s (Sony BMG), Collecting cards (Lamincards) (Edibas), Jewellery bracelets (Individual Signs), release of 3 magazines
and one additional poster magazine (Medienfabrik Guetersloh) and the release of an Online Game (Midas).
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