TOTAL LICENSING AUSTRALIA
“fairy-in-training” who With so much activity there must be a great deal of
uses rhyme and magic product launching in the market in 2007 in both in-
to express herself. ternational and domestic markets. What can we look
As always, the new epi- forward to?
sodes will include seg- “We’re thrilled to be introducing a new line of Sesame
ments featuring well- Street adult apparel featuring classic characters such as
known celebrity guests Oscar the Grouch, Grover, Bert, Ernie and Cookie Mon-
including Academy ster in retail outlets such as City Beach and General
Award winner, Jamie Pants. We’ll also have an exclusive Sesame Street kids’
Foxx; Grammy Award vintage program at City Beach. Roseart via Morris Smart
winner, John Legend; will be launching some of the most exciting craft product
Today host Matt Lauer; ever in the market. This is a brand new line for the Aus-
comedienne Amy Se- tralian market.
daris; and Grey’s Anat- Our master toy licensee, Mattel, has been working hard
omy star T.R. Knight. to keep up with the endless demand of TMX and will be
Sesame Street will con- delivering more stock to the market this year, as well as a
tinue to explore the fresh new range of basic plush.
world of pop culture through original parodies such as: Sesame Street Publishing has experienced growth of 20%
“Law & Order: Special Letters Unit M;” “Scramalot;” “The year on year with Five Mile Press, ABC Books and Fun-
Breakfast Club;” “Survivor: Musical Chairs,” featuring a Jeff tastic and a further 20 titles will launch in the market
Probst look-alike Muppet; and “Outrageous Makeover: this year.
Home Addition,” in which Grover takes on the role of Ty
Pennington and finds, after adding a few doors and then
subtracting some, he and his crew have no way of getting
out of their newly renovated room”.
What is in store for DVD releases in Australia?
“New DVD releases include Elmo’s World – Dancing, Mu-
sic & Books in Feb 2007; Alphabet Jungle Games & Do the
Alphabet 2 on 1 DVD as well as The Three Bears and a
New Baby/Put Down the Duckie 2 on 1 DVD releasing in
May. In addition we have Families, Mail and Bath Time and
Sing, Hoot and Howl combined with Sing Yourself Silly as
a two in one DVD special in May
Fans can also look forward to new Sesame Street vehicles,
Finally the second title of Sesame Beginnings will launch
active toys, and educational toys and, of course, the intro-
in the second half of 2007, with combined marketing ac-
duction of Abby featured products.
tivities from the ABC and retailers. Also launching for the
We’ve got an exciting year ahead of us and you never
first time in the Australian market is the ABC Book and
know who from the street will be making their way to
Audio, Book and DVD and new Elmo’s World Titles”.
Oz for a visit!”
House and range of playtents. Modern store chain Spotlight has emerged as Bob the Builder
Brands are distributing the Golden a destination for licensed craft prod- Whilst Bob, Wendy and the machine
Bear range of plastic vehicles and the ucts in Australia, with a strong range team are busy building Sunflower Val-
new Memo Toy range. In addition, new of Thomas items performing very well ley in Series 10, 11 and 12 on ABC
Thomas stationery partner Playworks for the retailer. Kids TV, the Bob brand is experiencing
came on board in 2006 releasing a vi- The new Thomas & Friends packag- phenomenal growth in Australia. Bob
brant, colourful Thomas range. ing style guide has just been released, the Builder toys, from catalyst partner
Fabric, craft, home interiors super- while greatly anticipated new style Learning Curve are up 31.2% year to
guide art also expected in 2007. date - an amazing result in a market
Haven Licensing is undertaking tar- up only 8.1% (GfK as at 4th Feb 07).
geted PR activities to support the As the #2 boys preschool toy brand
evergreen brand in 2007. A Guinness in Australia, (second only to HIT sta-
World Record attempt at the ‘World’s blemate Thomas & Friends), Bob is
Longest Toy Train Track’ is slated for building his way back with new events,
fourth quarter. Haven is also work- new products and new themed style
ing on an educational program with guides. Learning Curve is adding new
state-based rail organizations across toys to the Bob range.
Australia to promote the importance The Bob the Builder live show sold
of rail safety using Thomas & Friends. more than 27,000 tickets in 2006,
With all of this activity, toys galore and and in January, Warner Village Theme
so many goodies on offer, it is no won- Park Wet n Wild, on the Gold Coast,
der that Thomas is the No. 1 Engine in launched three weeks of Bob shows
Australia! for visitors to the park in the school
TLA 16
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