TOTAL LICENSING
THE MARCH OF THE
There has been a recent trend that en Globe for Best Original Song for the real cause of the fish famine and
has seen the march of more and more ‘The Song of The Heart’ performed prove his innocence. On his journey,
Penguins into the licensing world! by Prince. It was nominated for two he meets The Amigos, a group of Latin
The trend seems to follow in the BAFTA’s for Best Animated Feature Adelie penguins led by Ramon (Robin
footsteps of March of the Penguins, and The Anthony Asquith Award for Williams) who help Mumble to realise
an international and Achievement in Film Music. It was also the the importance of being unique
Oscar-winning docu- nominated for an Academy Award for and true to yourself. Mumble discov-
mentary film that Best Animated Film. ers the truth and uses his happy feet
took the world by Directed by George Miller (Babe, to win the heart of his soul mate –
storm when it was Lorenzo’s Oil, Mad Max Trilogy) and Gloria (Brittany Murphy).
released in 2005. The voiced by an all-star
film became the sec- cast including Elijah
ond-highest grossing Wood, Robin Wil-
theatrical documen- liams, Brittany Murphy,
tary after Fahrenheit Hugh Jackman, Nicole
9/11 and has herald- Kidman, Hugo Weav-
ed the march of pen- ing and the late Steve
guins onto screens Irwin (recorded just a
and shelves. month before he died),
The surprise success Happy Feet combines
of March of the Pen- comedy, action-adven-
guins which won the ture, romance and an
2006 Academy Award environmental mes-
for Best Documenta- sage.
ry and the popularity Emperor Penguins
of shows like Planet have a simple goal in life, to find their The Happy Feet DVD extra features
Earth produced by soul mates through their own unique include Behind the Scenes of Happy
legendary naturalist heart song. The film follows Mumble Feet and Creating the Tap featurettes,
and broadcaster Sir (Elijah Wood), son of Memphis (Hugh the Dance like a Penguin: Stomp to the
David Attenborough Jackman) and Norma Jean (Nicole Beat challenge, “Somebody to Love”
have proven to be most inspirational, Kidman) who is a terrible singer but a music video sung by Brittany Murphy
in fact it was Attenborough’s 1993 great tap dancer. This talent is deemed and two deleted scenes entitled Mum-
documentary ‘Life in a Freezer’ that peculiar and Mumble is outcast, ac- ble Meets a Blue Whale and A Happy
inspired George Miller to make the cused of causing the fish famine that Feet Moment.
animated movie, Happy Feet, released the penguins have fallen victim to. David Binnie, General Manager, of
Winter of last year and now available Mumble leaves home to determine Warner Bros. Consumer Products
on DVD. comments on the success of
This family entertain- Happy Feet and the recent
ment blockbuster penguin fever. “Penguins are
which stole the show very popular as we found in
at the box office, 2005 with the Warner Bros.
knocking James Bond documentary, March of the
Casino Royale off the Penguins. It was a surprise
much coveted number cinema hit and it won Best
one spot, made its way Documentary at the 2006
onto DVD on 26
th
Oscars. One year later we
March 2007. have the success of the Happy
The film won a Gold- Feet which took £18.7 million
50
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