TOTAL LICENSING
Worldwide buyers.
Withit apparel has seen a steady
growth in the market place.
BHS launched an extremely
successful three and two-piece
Glamour Puss PJ set at Christ-
mas 2006 and are launching an
exclusive Lost Sheep PJ set in
Spring 2007. Dunnes Stores
have been a huge supporter of
the Withit brand and based on
for the German market and where
the success of the A/W collection
progress is already being made.
Using the great success of 2006 as a
which included 4 stand alone sets for
For the first time Withit, together
springboard for 2007, Withit has many
Chocolate Moose, Lost Sheep, Mad
with Jane Evans Licensing Consul-
exciting developments in store both in
Cow and Foxy Lady as well as night-
tancy, exhibited at the LF-CEE trade
the UK and across the World.
wear and underwear gift boxes they
fair in Warsaw, Poland from 13
th
to the
are launching a new collection every
14
th
March where both Withit and Lit-
6-8 weeks. Glamour Puss fea-
tured in Spring 2007 and Mad
Cow will appear in late Spring.
Withit are currently build-
ing a major programme with
Dunnes Stores to expand
not only the nightwear offer-
ing into the Teen Depart-
ment but expanding both
departments to include
fashion accessories,
footwear, bedroom ac-
tle Withit were showcased.
cessories, gifting, confection-
Little Withit, although in its infant
ery and a special Little Withit
stage, has received a great initial re-
range.
action both in the UK and in Europe.
Withit is happy to announce
A variety of UK, French, Spanish and
that Kinnerton Confectionery
Benelux licensees are currently work-
The stationery category has grown
has joined the Withit Family develop-
ing on new product ranges and Withit
from strength to strength. 2006 saw
ing fondue sets, mugs with chocolate
are currently in discussion with a
Withit hit the No 2 spot behind Doc-
pieces, pencil cases with chocolate
number of retailers for 2007.
tor Who in one well-known high street
pieces and an exclusive advent calen-
retailer. Withit is now in its 10
th
sea-
dar.
son with WHSmith (6th consecutive
Internationally With-
year for Back to School) and 3
rd
sea-
it’s Spanish licensees
son with Woolworths in the UK, and
launched a new range
for the first time Withit has designed
of fashion bags, trav-
an exclusive Fashion Back to School
elling cases, towels,
stationery range for Dunnes Stores.
beach bags and flip-
Internationally, Withit is launching a
flops at the Intergift
number of exclu-
Show in Madrid.
sively designed
The reaction at this
stationery ranges
early stage has been
in France, Ben-
extremely exciting
elux and Spain
and the very strong
throughout the
design led products
whole of 2007.
are proving to be inspirational across
All of these rang-
a number of different categories and
For more information, contact
es were present-
territories.
Dolph Zahid on +44 870 3300890,
ed at Paperworld
Withit are excited to announce that
dolph@withit.co.uk or Jane Evans
show in January
they will be working with an estab-
at +44 1225 819030.
to European and
lished and highly experienced agency
jane@jevanslicensing.com
34
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