This page contains a Flash digital edition of a book.
NEWS
TOTAL LICENSING
NEW RECRUITMENT AGENCY
FOR THE LICENSING INDUSTRY
Licensingpages have recently announced that they have launched
Licensingpages Executive Recruitment to serve the licensing, brand
and sports industry worldwide. The service is a natural extension of
Licensingpages commitment to the industry in offering useful com-
mercial tools and facilitating the access of information and connec-
tions around the world. The directors of Licensingpages Executive
Recruitment are Andrew Levy from Licensingpages, Ian Downes of
Start Licensing and recruitment specialist Lisa Bevan. The positions
that are available and instructions on how to use the service can be
seen on the JOBS BOARD at www.licensingpages.com
To subscribe, free of charge to the
digital issue of Total Licensing,
complete the subscription form on
www.totallicensing.com/reg.htm
PETER RABBIT IN JAPANESE PROMOTIONS
Copyrights will team with Japanese lion) was generated by its food and and young adults.
advertising giant Dentsu and Suntory beverage business. Although the promotion will feature
Beverage Co. to promote its biggest Dakara is a very popular drink, and Pigling Bland, other classic Beatrix Pot-
selling non-alcoholic beverage, Dakara, the best-selling of over 40 different ter characters will be used on a vari-
using one of the characters from Bea- non-alcoholic beverage brands that ety of premium merchandise.
trix Potter’s Peter Rabbit stories - Pig- Suntory markets. Dakara has an ex- Copyrights has also signed Joshin
gling Bland. cellent reputation as a “daily health Denki, a major retail appliance chain in
Suntory is, beverage”, and sells over 480,000,000 Japan, for a spring 2007 promotional
along bottles a year. campaign for electric appliances fea-
with Asahi Pigling Bland is a safe, cute and fun turing Peter Rabbit.
and Coca character from the World of Peter The promotion will run in all 175
Cola, one Rabbit and embodies the message that Joshin Denki stores beginning in April
of the top three Dentsu has conveyed in its Dakara ad- 2007, and feature premium items (tote
food and bev- vertising over the years: bags), and extensive national print ad-
erage players in The promotion will feature television vertising.
the massive Japan commercials starting in April, while In another large, nationwide promo-
food & beverage print advertisements and premium tion, Copyrights Japan/Asia has li-
market. Sun- campaigns will run parallel to the tele- censed Mitsukoshi to run a Peter Rab-
tory’s total vision ads. The central concept of the bit promotion in Family Mart, Japan’s
sales in 2005 advertisement will be based on “The third largest convenience store chain
amounted to Tale of Pigling Bland”. (7,000 stores).
1.373 trillion Yen This promotion offers the opportunity This promotion will feature detailed
(£6.130 billion) of to bring the character to the general on-pack character figurines sold to-
which 785.6 bil- public’s attention, particularly Dakara’s gether with beverage products carried
lion Yen (£3.51 bil- largest consumer segment - teenagers by Family Mart.
12
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126
Produced with Yudu - www.yudu.com. Publish online for free with YUDU Freedom - www.yudufreedom.com.