TOTAL LICENSING AUSTRALIA
ABC LICENSING
Visit us at stand G10 at the 2007 Australian Toy Fair
ABC Licensing represents a select licensed activity for 2007 includes will be another DVD, more publishing,
group of quality brands closely apparel, footwear, colour and activity glove puppet and plush toys.
associated with the Australian publishing, sunglasses, icing, cake &
Broadcasting Corporation’s (ABC) party merchandise, wings & wands, Lunar Jim
national broadcast platforms. Each puzzles & games, pinatas and more. A Lunar Jim is a stop-motion animation
week more than 12 million Australians dedicated Fairies magazine will be out series that transports preschoolers
watch ABC Television, more than in time for the launch in April 2007 of into an exciting world of discovery,
six million listen to ABC Radio, and series 2 on the Seven Network. fun and adventure.
each month more than two million Series 1 (52 x 11 min episodes)
unique visitors log on to ABC Online. Five Minutes More launched in Australia on ABC Kids in
ABC TV remains the primary viewing Discover the world of five furry friends
destination for 70% of Australian who live on a magical patchwork quilt
children because it is safe, high-quality and love to tell each other stories.
but most of all fun. Parents and children will recognise the
ABC Consumer Publishing and ‘real time’ story delivery – complete
Content Sales, a division of ABC with interruptions, questions and
Commercial, is responsible for the humour.
creation, licensing and marketing of An Australian/UK co-production, the
consumer products and services show consists of 65 x 5 minute episodes
related to the programming and with original series development and
charter activities of the ABC. The puppet design by the Jim Henson
combined strength of ABC Consumer Company. It debuted in Australia on
Publishing for children’s product is ABC Kids in August 2006 and rated
unrivalled. ABC Licensing is a catalyst in the top 10 preschool shows for the
March 2006 with stellar ratings. It will
in managing synchronised release year. It resumes broadcast in February
be back on air in the first half of 2007
campaigns for properties represented 2007.
and with series 2 in production, stay
across the various ABC product
tuned for more lunar adventures!
units.
Mattel Fisher Price is the worldwide
master toy licensee with toys released
The Fairies
at the end of 2006. The Australian July
Series 1: 26 x 30 minutes
2007 toy catalogue season will see
Series 2: 26 x 30 min
more Lunar Jim toys on the retail
The Fairies is a live-action series for
shelves. Design Works followed the
preschoolers, set in Fairyland and fol-
toy launch with apparel, sleepwear and
lowing the lives of the two beautiful
underwear. Impact Rock Merchandise
fairies, Harmony and Rhapsody as
has released posters and stickers and
The program has sold to Disney UK
they explore their enchanting world
Pan Macmillan will launch an entire
in a multi territory deal including the
through play and adventure.
range of colour and activity products
UK, Germany, France, Portugal and
A powerhouse brand in Austra-
in early 2007. Seasonal confectionery
the Middle East with other broadcast
lia, more than 75,000 DVDs, 7,500
with Hot Shots is slated for end of the
territories currently in negotiation.
CDs and 21,000 books have been
year and sunglasses, playballs, playtents
The Five Minutes More merchandise
sold to date. In March 2007 comes
and melamine are in discussion.
program will launch in Australia in
a new CD, DVD and book, and the
April with plush beanies through ABC
Fifi and the
Gift, first DVD release through ABC
Flowertots
Video and two photographic board
Fifi and the
books through ABC Books. In June
Flowertots is
and September a second DVD, colour
in full bloom in
and activity range through Five Mile
2007. This year
Press and two book and audio CDs
sees the introduction
will follow. And at Christmas there
of a new colourful
TLA 28
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