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TOTAL LICENSING
Are YOU
a BUSY
FOOL?
I work almost exclusively now
The Busy Fool
you leave work satisfied that you have
Laura Ashley-Timms,
with Business Owners of Small to
One thing my clients have in common
achieved everything you set out to
the Licensing
Medium sized Companies (SMEs).
is that they all work exceptionally
achieve. Congratulations, you are def-
Industry’s very own
People tend to bring me in because
hard. They put in long hours and are
initely an ‘EFFECTIVE PERFORMER’.
they are open to making changes
Coach, has teamed
dedicated to their respective busi-
– usually with the ambition to sig-
nesses, often at the expense of their So what do you want
up with Total
nificantly increase their company’s
families or of a great overall quality
to be?
Licensing to
profits and simultaneously enhance
of life.
Stephen R Covey, in his bestseller ‘The
challenge you to
their own life too.
Often they accept this as the cost of
7 Habits of Highly Effective People’,
improve yourself
These Managing Directors and
providing well for their families and
talks extensively about this very is-
Owners have one thing in common
and your business.
their staff –but is it really necessary?
sue. One of the ‘Habits’ he identifies
– they want to improve. They all
Can you really have it all?
is aimed specifically at helping people
know that they can do more and
identify how they are spending (and
So read on... and
however good they already are (for
How do you Spend your often wasting) time. His ‘Habit 3: Put
then send in your
starters they’re running success-
First things First’ is all about identify-
questions to be
ful businesses), all believe they can
Time?
ing firstly how you currently spend
take it up to the next level.
1. You leave work, tired. You’ve worked
answered in our
your time and then restructuring
If you think about it, this is no dif-
flat out all day, put in the hours, but
regular
what you do to focus on your per-
ferent to our top sportsmen; at
are frustrated that you haven’t really
sonal priorities.
‘Coaching Corner’
some point they were the top per-
achieved much. If this sounds like you,
He uses the following Time Manage-
feature.
formers in their club, so they com-
you are potentially a ‘BUSY FOOL’
ment Matrix to describe the ways we
peted at a regional level. Then they
tend to spend our time:
worked with their coach to get
2. You start the week with a rough idea
to a National Ranking and next
of what you want to achieve and gen-
wanted a World Ranking. When
erally get some of it done. You know The Time Management
you’ve achieved the world ranking
that you could do better, but feel on
Matrix
you want to be no 1, to win a World
average that you muddle through. Is
The Matrix shows in a simple form
Championships or the Olympics.
this you? If so you are a ‘PEDESTRIAN
the nature of the tasks on which we
Once you have that gold medal,
PERFORMER’.
spend our time. We have ‘Urgent’
one is no longer enough, you want
tasks and ‘NON Urgent’ ones. In addi-
to keep growing the collection... all
3. You spend the first 30 minutes of
tion some of these will be ‘Important’
the time you are focused on con-
every week planning exactly what
whilst others are ‘NOT Important’.
stantly improving - and to do that,
you want to achieve by the end of
If you are a ‘BUSY FOOL’ and were to
top performers almost ALWAYS
the week. You plan each day to ensure
analyse where you spend most of your
have a coach working alongside
that this absolutely happens, even if
time it would probably be responding
them, motivating and driving them
it means rearranging some existing
to the urgent crisis of quadrants 1 and
to reach ever higher.
meetings or engagements.
3, and hiding in the not urgent and not
At whatever level you are, if you
important time wasting quadrant 4!
are reading this and thinking, “Yes,
At the end (or beginning) of every day
The ideal scenario however is to
I’d like to improve too” then ask
you spend 5 minutes checking that
spend as much time as possible in
yourself “Am I a Busy Fool or An
you are on track, and re-jig your time
quadrant 2 (the home of most ‘Ef-
Effective Performer?”
as necessary. By the end of the week
fective Performers’), eliminating and
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