TOTAL LICENSING
STATISTICS
Population below
poverty line:
25% (2002 est)
With an estimated population of 1.1 a problem. However, with the emer� er. With all of these factors in place,
Household income or
billion, India is the world’s second gence of a new trade show and LIM� India is poised to become to world’s
consumption by
most populous country after China. event, this looks set to change. next great licensing market and LII will
percentage share:
Wealth distribution in India is fairly The rise of India as a potential and be the forum which gets everything
lowest 10%: 3.5%,
uneven, with the top 10% of income strong player in the retail and licensing started.”
highest 10%: 33.5%
groups earning 33% of all income. �l� marketplace is reflected by the emer� LIM� is also aware of the licensing po�
(1997)
most 70% of Indians reside in rural ar� gence of a brand new Trade Show for tential in India but also the lack of un�
eas but recent decades have seen the the country. LII (Licensing In India) is derstanding, and so conducted a trade
Industries:
migration to the larger cities, leading the first licensing trade event for India event in India in March of this year, in
textiles, chemicals,
to the exponential rise in the urban and is to take place May 14 – 16 at the conjunction with the Global Conven�
food processing,
population. Park Hotel in Bangalore. The event is tion on the Business of Entertainment
steel,
India has a labour force of 509.3 mil� organised by Christine �nnechino and organised by FICCI. The event was a
transportation
lion, 60% of which is employed in Ernie Lustenring of Licensing Brand trade delegation made up of presen�
equipment, cement,
agriculture or agriculture�related in� International who explained the rea� tations on the economic, trade, social
mining, petroleum,
dustries. The service sector accounts sons why India is increasingly becom� and business issues in India in order
machinery, software
for 54% of GDP; the agricultural and ing the place to be. Of the 1.1 billion to provide a broader understanding of
industrial sectors make up 28% and population, 25% are middle class and the market.
Exports:
18% respectively. 31% (337 million) are under the age of
$112 billion (2006
In 1947 when India emerged as a na� fourteen. There are approximately 130
THE MARKETPLACE
est.)
tion state, literacy was at 11%. Since million television viewers in India and
In an article entitled Charact’o’mania
then it has increased to 68.6% children’s TV viewership has doubled
by Renelle Snelleksz, the Indian chil�
Export partners:
The median age is 24.9 years (same in the past three years. This combined
dren’s product, licensing and retail
US 16.7%, U�E
across both sexes). with the fact that the Indian govern�
market and demand was explored.
8.5%, China 6.6%,
�lthough India’s standard of living is ment is supporting trademark protec�
“The children’s entertainment market
Singapore 5.3%, UK
projected to rise sharply in the next tion, and English is the official business
is fast gaining pace in India, and apart
4.9%, Hong Kong
half century, it currently battles high language, makes India a tempting pros�
from television and cinema, kid’s cen�
4.4% (2005)
levels of poverty, persistent malnutri� pect for development and a strong
tric broadcasters are channelling their
tion and environmental degredation. new player in the marketplace.
energy towards building a strong foot�
Imports:
With a GDP growth rate of 9.2%, the “There are many overwhelming fac�
hold in the licensing and merchandis�
$187.9 billion
Indian economy is among the fastest tors as to why we at Licensing Brands
ing space. The emergence of organised
(2006 est.)
growing in the world. It is the world’s International have decided to organ�
retail in India has set this process in
third largest as measured by purchas� ise the first licensing event ever held
motion and is laying the foundation of
Import partners:
ing power parity (PPP), with a GDP in the world’s second most populous
a new era for kid’s entertainers!”
China 7.3%, US
of US $4.042 trillion. However, when country. India now has all of the com�
It is difficult to pin�point the size of the
5.6%, Switzerland
measured by USD exchange�rates ponents necessary to launch and sus�
merchandise market in India as there
4.7% (2005)
terms, it is the twelfth largest in the tain successful licensing programs. We
are high numbers of counterfeit goods
world, with a GDP of US$785.47 bil� are pleased to say that many of the
and several small unorganised players
Telephones - main
lion. world’s licensing companies share our
that have a lot of power. �ccording to
lines in use:
In the last decade, India has made vision and are supporting the Licens�
Rahul Bhomik, head of marketing for
49.75 million
rapid progress, especially in the area ing in India (LII) event. �lready, United
Mattel Toys India, the market for li�
(2005)
of information technology. � GoldmanGoldman Media, Twentieth Century Fox and
censed children’s entertainment prop�
Sachs report recently cited by BBC Global Brands Group have signed on
erties is still not yet fully recognised in
Telephones - mobile
News stated that ‘India could over� as Premiere Sponsors and BHPC as a
India. The organised retail sector only
cellular:
take Britain and have the world’s fifth Presenter.” Said Ernie Lustenring.
comprises 4�5% but is worth between
69,193,321 (2006)
largest economy within a decade as Christine �nnechino also commented:
Rs. 250 – 300 million.
the country’s growth accelerates’. “While planning LII for the past two
Commenting on the Indian market,
years, we have received an over�
Roshini Bakshi, Walt Disney Com�
INDIA AS RISING whelming response from international
LICENSING MARKET
licensors, as well as Indian retail and
The concept of licensing in India is still
manufacturing executives. Each group
very much in a nascent stage and the
is extremely interested in meeting
proliferation of counterfeit goods is
with and doing business with the oth�
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