TOTAL LICENSING AUSTRALIA
NEWS
THE WIGGLES AND RUBY GLOOM FROM MERCHANTWISE
Merchantwise are actively licensing on free to air television and will enjoy
Ruby Gloom. Originally developed by DVD and CD releases throughout the
the Mighty Fine design team that cre- year.
ated the highly successful French Kitty, Dorothy is a hugely popular character
Ruby Gloom made her fashion debut who, since 1998 has been featuring in
in 2002 through hundreds of specialty her own show and performing across
retail stores in North America. Australia, New Zealand, Dubai and the
Ruby Gloom has now been developed US.
into a major animated television se- The new Dorothy the Dinosaur televi-
ries by Nelvana. The property targets sion begins with a 26 x 7 minute se-
tween and teen girls and is due to air ries which will air on ABC from July
ries which will debut in May this year.
on Australian TV from July 2007. this year. Merchantwise believe that
Comprising 52 x 11 minute episodes,
In addition, Merchandwise report a the new show will inspire a number of
the new series, shot in HD film and
number of developments with The new product ranges including DVDs,
recorded with live music will aim to
Wiggles. 2007 will see two new brand publications, feature plush, wooden
engage preschool children with basic
extensions – Dorothy the Dinosaur furniture, doll houses and rollplay.
themes including singing, counting and
and Wiggle and Learn. Both will be Wiggle and Learn is a new DVD se-
cooking.
NEW PROPERTIES FROM DIC
DIC had a banner re-launch year in 2006 for Strawberry Shortcake in Australia through their agents Gaffney Interna-
tional, with a new toy line from Dorcy Irwin’s distribution of the Playmates Toys line. Magna Pacific accompanied the
rollout with the launch of two additional video titles.
Penguin Putnam also supported the property with a portion of its expansive 64 titles dedicated to
Strawberry Shortcake and McDonald’s also kicked-off the year in March 2006 with a Strawberry Happy
Meal promotion. In 2007, DIC will expand the program introducing new product lines and new enter-
tainment, including the successful CGI-animated feature movie, “Sweet Dreams.”
Additionally in 2007 and 2008, DIC plans to introduce three new brands into the Australian market-
place: Horseland, Cake and Mommy & Me.
DIC anticipates Horseland, an all-new animated television series which currently airs in the US on the
CBS block, “KOL’s Secret Slumber Party,” to begin airing in Australia in 4th quarter 2007, followed by
the 2008 launch of the merchandise line of interactive toys.
Cake, a brand for tweens will first launch in the US this year with a subsequent international rollout,
including Australia. DIC anticipates the series to begin airing in Australia in Fall 2007.
DIC will also introduce a line of Mommy & Me branded toys and tools aimed at moms with kids under 5 years old.
Ryan Gagerman, DIC’s Vice President and Managing Director of Asia-Pacific, who oversees consumer products, televi-
sion and home entertainment in the region comments, “2007 will be a record year for DIC with the number of brands
launching in the marketplace, and we have a wide range of product debuting from infant – to pre-school – to tween. We
see a tremendous opportunity for growth in Australia and look forward to working with our agents and licensees to
make this a banner year for our product.”
SONIC X BBC SELL RAGDOLL SERIES TO NZ
Jetix Consumer Products report a number
BBC Worldwide Australasia has made the first international sale of new
of signings in Australia for Sonic X which
children’s property In the Night Garden to New Zealand’s TVNZ, it was
is licensed through Jetix’s agent Gaffney In-
announced recently.
ternational. The Sonic X series launched on
The new landmark children’s series from Ragdoll Ltd, the team behind
Seven Network in a Jetix block in October
Teletubbies, was specially created to appeal to very young children.
2005 and 78 episodes have been licensed to
In The Night Garden (100 x 30’) is a modern interpretation of a nursery
MRA Entertainment for DVDs in Australia
rhyme picture book that takes children on an imaginative journey to meet
and New Zealand. In terms of products,
a dazzling host of characters living together in a happy and caring wood-
licenses now include boys clothing such
land community.
as T-shirts, sweatshirts, jackets and jeans
“In The Night Garden is just enchanting” said Melanie Owen, BBC World-
from Casco Blu, stationery e.g. pencil cases,
wide’s Sales Manager, NZ. “It is funny, reassuring and inspiring entertain-
diaries, notebooks, colour pencils, storage
ment for young children and their carers.”
boxes etc from Moose Enterprises, and kids
BBC Worldwide’s Sydney office has also concluded deals with TVNZ for
party wear e.g. cups, plates, invitations, nap-
the first two series of The Catherine Tate Show from Tiger Aspect Produc-
kins from Sanbrook Brands Pty Ltd.
tions, and Fear Stress and Anger from Hartswood Films.
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