NEWS
TOTAL LICENSING
BRANDZOO ANNOUNCES RAFT OF NEW DEALS FOR
MOODY LITTLE MADAMS
Brandzoo report that they have signed a range of new deals for Moody Little Madams including PMD who
have signed a deal for 3D/2D mobile charms and accessories. PMD already has licenses for Sponge Bob
and Me To You and the company has strong distribution into key accessories outlets for its existing licenses
and has already confirmed interest in the Moody Little Madams range.
In addition, United Labels has signed for a range of Moody Little Madams Socks with gifts. The Moody Little Madams
range will add strength to United Labels’ already successful license portfolio.
On a different note, Brandzoo is on target to launch its TV concept “Text Team” at MIPTV in April. The company has
been working with the creators Dave McGowan and Rhiannon McGowan and animation studio Animoon to develop
a one minute pilot of the show. The company intends to have a multi-platform model in place to offer to broadcast.
MARVISTA TO DEBUT PARENTS’ CHOICE AWARD-WINNING
MUSTARD PANCAKES AT MIP-TV
MarVista Entertainment has announced the MIP-TV debut “Mustard Pancakes is a one of a kind show incorporating
of the critically acclaimed live-action children’s television elements of exploration and discovery, empowering kids
series Mustard Pancakes. The announcement was made by through its engaging characters, storylines and problem-
Fernando Szew, CEO, MarVista Entertainment. solving techniques,” commented Szew. “Add to the mix
The recipient of a “2006 Parents’ Choice Gold Award for the warm and inviting personality of the multi-talented
Outstanding Television Programming for children ages Courtney Campbell and it becomes clear very quickly why
3–6,” the “2006 Dove Award for Excellence in Children’s the series has proven to be so popular with children across
Programming,” and the “Parents Television Council Seal of the nation.”
Approval,” Mustard Pancakes is a highly-rated live-action A debut CD of original songs was released last year, fol-
series airing in the US on more than 200 public television lowed quickly by the launch of the premier DVD featur-
stations nationwide and reaching over 85% of the market. ing four Mustard Pancakes episodes in December 2006. A
Mustard Pancakes fea- deal struck in 2007 will see the distribution of The CD and
tures children’s person- DVD in the US by Universal Music and Video Distribution.
ality and music artist Mustard Pancakes was created by Joel Wertman and
Courtney Campbell as Courtney Campbell with the creative involvement of a
the head of a fun-loving number of award-winning veteran public television pup-
family of colorful pup- peteers, writers, musical composers and consultants from
pet characters: three perennial favorites such as Caillou, Dragon Tales, Sagwa,
pups named Oogleber- Sesame Street, Seven Little Monsters, Noddy and The Big
ry Ink Dog, Tiny Tina Comfy Couch. Educational consultant Shalom Fisch, Ph.D.,
Ten Toes, Mo—and the a former consultant for Sesame Street helped develop the
lone cat, Mr. D. Un- educational goals of Mustard Pancakes.
der Courtney’s care The company is currently developing its licensing and mer-
and guidance, her pets chandising activities, with a number of consumer products
discover the world in the works including toys, books and associated musical
around them. instruments.
SWIMATHON FUND RAISER FOR INDUSTRY CHARITY
Stephen Gould, SVP UK licensing, retail and promotions at 4Kids International, has issued a call to arms to the licensing
industry. He wants them to get in the swim and join him for a three-day charity swimathon around the Maltese islands
of Gozo, Comino, and Malta at the end of September. The idea is to put together a team of fourteen swimmers plus
two support personnel. They will then generate sponsorship from commercial entities, friends, family, and colleagues
to raise thousands of pounds for The Light Fund.
Overall trip sponsorship is also being sought from the corporate sector with interest to date shown from both
Speedo and Guinness. Everyone taking part will come from the licensing industry or other charities supported by The
Light Fund. Says Stephen Gould: “We will aim to swim at least 5km per day in open water depending upon weather
conditions. The suggested minimum swimming ability is 1500m in 30 minutes i.e. 60 lengths of a 25m pool. Preferably,
we are seeking ex-competitive swimmers at this stage as a good swimming technique is just as important as general
fitness.” The five day trip from September 24 to 28 will include three days of swimming and the cost per head should
be around £489 not including flights, insurance, evening meals or drinks.
Comments Stephen Gould: “This is a great way to raise money for a very worthwhile cause. It sounds daunting but we
have a number of open water swims planned - river, lake and sea - between now and September to help the swimmers
acclimatise.” Anyone interested should contact Stephen Gould via Jane Garner at Kilogram Media.
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