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NEWS
TOTAL LICENSING
RAINBOW RISING!
Arguably the fastest-growing anima-
tion studio in Europe, Rainbow is rap-
idly gaining a strong worldwide repu-
tation thanks to an ongoing series of
hit shows including Monster Allergy™,
Tommy & Oscar™ and the ever popu-
lar Winx Club™ – now well into its
third season and still showing no signs
of slowing down.
Winx Club, a tale of teenage fair-
ies, was a blockbuster hit right from
start with impressive ratings. Suffice
to say that after only two seasons (52
episodes), the show was entertaining
audiences in over 130 countries and
setting new standards by win-
triband mobile phones from Siemens we’re getting and we’re confident that
ning several “best
to high fashion apparel by Daddatto. the audiences will be thrilled by our
selling licensed
The best-selling categories are back- product,” said Iginio Straffi.
products” in the
to-school, gifts and stationery, fashion The film picks up where Season 3 of
toys, publishing and
bags and shoes. the Winx Club animated cartoon ends,
fashion categories.
Led by the vision and extraordinary following the adventures and solving
Winx Club is the best
talents of founder Igino Straffi and the mysteries of the Winx Club fair-
selling license in Italy
Joanne Lee (Executive Producer) Rain- ies – particularly the story of leading
as well as the overall
bow’s style of pop-culture flavoured character, Bloom, and her enigmatic
best selling toy in the
storytelling com- origins. A self-con-
country as shown by
bined with power- tained story, The
reports from the first
ful graphics is im- Search for the Lost
nine months of 2006. This
mediately recog- Kingdom was con-
unusual feat for a girl’s toy
nizable and wildly ceived to appeal
clearly demonstrates the im-
popular. Now, to die-hard Winx
pact and power of the brand.
with Winx Club Club fans as well
A major selling force in the toy
firmly established as to the merely
aisle, WinxClub also tops the best
as a worldwide curious and will
selling list in the home video, au-
phenomenon, the undoubtedly for-
dio, publishing, fashion, giftware and
company is em- tify the legions of
stationery categories. The WinxClub
barking on two existing Winx Club
worldwide retail value is now close to
new ambitious fans.
$1 billion and there are over 10,000
endeavours – a One of the most
Winx Club products currently avail-
full-length Winx ambitious anima-
able – everything from custom-made
Club CGI feature tion projects ever,
film (The Search Huntik blends
for the Lost King- realistic settings,
dom) set for re- authentic folklore
lease for Christmas 2007 and Huntik, and history with heroic storytelling,
a groundbreaking animated series fea- mystery, adventure and magic - all in
turing dramatic artwork and excellent the framework of an epic battle to
storylines. save the universe.
An eighty-minute CGI story of magic Through the masterwork of Rainbow’s
and adventure, The Search for the Lost artists, Huntik creates a rich fantasy
Kingdom™ boasts the highest pro- world, set in familiar contemporary
duction budget for a CGI movie ever settings - the action happens right
produced in Italy. “Sure, compared to here and right now! From a technical
Hollywood-style budgets, our 30mil- perspective, Huntik is a high-quality
lion USD production budget might series with sophisticated animation
not be considered huge, but we are techniques and the highest possible
extremely excited about the results production values.
20
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