TOTAL LICENSING AUSTRALIA
The Bratz Babyz dolls are about to Followed by a camera crew to docu-
grow from a toy range into a mer- ment his experiences, Cody leaves his
chandise program with manchester, family and home in Shiverpool, Antarc-
homewares, bags, accessories and tica to travel to Pen Gu Island for the
novelty colour and activity publishing Big Z Memorial Surf Off. Along the
launching in Australia this year. Magna way, Cody meets surf nut Chicken Joe
Pacific will also release another Bratz (Jon Heder), famous surf promoter
Babyz DVD in 4Q07. Reggie Belafonte (James Woods), surf
MGA have also launched new brands talent scout Mikey Abromowitz (Ma-
Yummi-Land and Storytime Princesses. rio Cantone), and spirited lifeguard
Yummi-Land is a collection of scented Lani Aliikai (Zooey Deschanel), all of
dolls that was released late 2006 and whom recognize Cody’s passion for
will develop each season with a range surfing, even if it sometimes goes too
of new characters and flavorsome far. Cody believes that winning will
themes at all major retailers. The Sto- bring him the admiration and respect
will even be a special edition of the
rytime Princess Collection expands he desires, but when he unexpectedly
all-new Australian Bratz magazine out
late 2007 to include Enchantia, a world comes face-to-face with a washed-up
in April to support the Fashion Pixiez
of fantasy and imagination. old surfer named Geek (Jeff Bridges),
launch.
In addition, MGA have acquired Zapf Cody begins to find his own way, and
Promotional partner LZ Enterprises
Creations and Little Tikes. discovers that a true winner isn’t al-
will be launching a new range of Fash-
Zapf Creation offers ways the one who comes in first.
ion Pixiez fruit drinks to coincide with
a world of dolls and The fun filled movie, which
the release. LZ have already sold more
accessories for girls is directed by Ash Bran-
than 2 million units of their tasty Bratz
3 – 8 years old, under non (Toy Story
tipple, and look to further increase
the strength of three 2) and
the sales in 2007. Australian fast food
premium quality brands Chris Buck
chain Red Rooster are on board for
– Baby Born, Chou Chou (Tarzan) and
a QSR promotion with five premiums
and Baby Annabel. Little produced by Chris
to be collected from each ‘Little Red
Tikes is a classic brand Jenkins, is backed by a
Rooster’ kids meal. Launching March
committed to hands-on gnarly global marketing
2007, Bratz Fashion Pixiez will be the
play that celebrates im- program that will reach
first QSR promotion executed for
agination and everyday across all usual media
Bratz in Australia.
learning experiences. (TV, radio, print, and
This year will also see the Bratz dolls
outdoor) and also target
come to life as real girls in a first-ever
Sony Pictures surfing related events and
live action feature film to be released
In anticipation charity opportuni-
in cinemas in the second half of 2007.
of Sony Pictures ties in line with 2007
Another jewel in MGA’s sparkling
Animation’s Surf’s as the Year of the
crown is Lil’ Bratz. Lil’ Bratz was cre-
Up catching a wave Australian Lifesaver.
ated to cater to the 3 – 6 year old
down under next Sony Pictures re-
market and is proving ever-popular in
summer, Haven is cently held a road-
Australia.
representing the show in Australia
With over 20 licensees now on board,
film’s unique mer- to promote the up-
Lil’ Bratz is emerging to become a key
chandising and pro- coming film, which
girl brand for Haven in 2007 and in
motional opportu- was well-received by
some categories actually out-performs
nities in Australia potential licensees,
Bratz. Funtastic will launch a range of
and New Zealand, retailers and promo-
all-new Lil’ Bratz dolls in the second
where the film tional partners. The
half of 2007, and a corresponding CGI
is set for release merchandising pro-
animated DVD will release through
on September 20, gram will target kids
Magna Pacific.
2007. Tom Punch ages 4-12 as well as
Managing Direc- families and surf en-
tor at Haven, says, thusiasts. Interviews
“There couldn’t with real surfing
be a film better legends – and cast
suited our fun-loving surf lifestyle.” members – Kelly Slater and Rob
Surf’s Up is an animated comedy that Machado will also raise the profile
delves behind the scenes of the high- of the movie in surf-crazy Australia.
octane world of competitive surfing. Haven’s local licensing program en-
The film profiles teenage Rockhop- compasses interactive, apparel, swim-
per penguin Cody Maverick (Shia wear, bedding, housewares, stationery,
LaBeouf), an up-and-coming surfer, as travel and luggage accessories, and
he enters his first pro competition. much more.
TLA 26
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126