NEWS
TOTAL LICENSING
KIDZ ENTERTAINMENT AND EEMC TO MERGE
Kidz Entertainment and EEMC have announced the signing KJ Istok, President of EEMC, has also welcomed the news.
of a Letter of Intent to formalise their plans to merge the He said, “This was the natural next step for both our com-
two companies over the next few weeks. This is a strate- panies as it allows us to transition from a targeted licens-
gic move which gives the rapidly expanding Copenhagen- ing firm into a fully integrated brand marketing agency.”
based company a significant presence in Eastern Europe, The merger with EEMC is the latest in a series of expan-
and New York-based EEMC access to new markets and sions for Kidz Entertainment. Towards the end of 2006, a
capital to sustain its track record of meteoric growth. deal with the Finnish company Pro Licensing led to the
Commenting, Kidz Director Morten Geschwendtner said, formation of a new company, Kidz Entertainment Finland
“We are a growing company and we have to look at op- which not only increased Kidz Nordic presence but also
portunities to develop our business whenever and wher- provided access to the emerging Baltic markets.
ever they present themselves. This deal with EEMC is a In the past years Copenhagen-based Kidz Entertainment
very logical step for us.” has also acquired an interest in the Scandinavian dubbing
Kidz and EEMC have had an informal cooperation for a house Dubberman as well as setting up DreamChild, a
number of years. Now, with both companies having posted joint-venture to produce an integrated marketing con-
record earnings in 2006, the time is right to formalise that sultancy 100% focused on the children’s market. As the
arrangement. The management of the company will be leading integrated brand marketing agency in the Nordic
centralised in Copenhagen, but EEMC directors Kalman region, Kidz Entertainment introduces, builds and develops
(KJ) Istok and Catharine Bushnell will remain extremely presence in the region by working with local partners to
active and hands-on in the day to day running of the East- offer them partnership in negotiating broadcasting rights,
ern European arm of the new company. home video rights, licensing and merchandising rights, pro-
Geschwendtner added, “Eastern Europe is a booming motional rights, and interactive rights.
market and it makes a lot of sense to join forces with a Based in New York, EEMC has been the leading licensing
company who knows the territory and has an established agency specializing in Eastern Europe and Russia/CIS since
reputation.” 1992.
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