Stimulation, planning and anticipation
The TripAdvisor website alone has typefaces and colour combinations have
18 million users a week with 10 million little impact. They are confusing to read
reviews and it is growing. How many and they look cheap. Good design is
different websites are promoting your essential and it needn’t be expensive to
business without your knowledge and employ a specialist if you don’t have the
with out-of-date information about skill. Some printers and web designers
facilities or prices? If a potential customer have graphic design studios so it’s worth
finds one and reads inaccurate asking for ideas and advice.
information, you will have an unhappy
customer to placate or – worse – you Analyse what your competitors are doing.
won’t even get their booking. Look at websites and leaflets you find
appealing and consider why you prefer
some to others. Is it because the product
is interesting, the message is clear and
concise, the photography stunning?
Don’t let poor marketing ruin the benefits
of having a customer profile and a
business offer that makes you stand out
from the competition. Whether you
employ a designer or design your own
materials, always start by asking: what do
I want to say and to whom? A marketing
message for low-budget single travellers
i
Using design, colour and images will be very different from one aimed at
Just because you can do something, it business visitors or guests staying with
doesn’t mean you should. Websites and you because of your location near, for
brochures that use many different example, a hospital.
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