CAPITAL STAY
Is there a florist who can rustle up a Georgian House, Pimlico for some
bouquet at short notice for special good ideas.
occasions, a bakery to provide a cake • Suggest ideas for ‘first time’ and ‘been
or an off-licence for a bottle of before’ visitors to introduce less
champagne? List these added extras well-known parts of London, preferably
on your website and explain how they ones in your area
can be ordered in advance. • Include pictures of your staff on
your website
The main benefit of creating working • Look at what’s different about your area
relationships with other local suppliers is of London. Reflect the differences in
that they come to know you and can be a your marketing materials. Go to
useful source of referral business. And www.lda.gov.uk/server/show/ConWeb
not only can these little extras persuade Doc.1678 for copies of the North,
visitors to book with you, they help you South, East and West London
exceed your customers’ expectations positioning guides. These cover
and strengthen your relationship with key markets and themes for each
your visitors. sub-region.
i
Making the most of London
• Use some quirky facts about London to
raise attention, especially if you can find
some local to you
• Include a ‘local knowledge’ page on
your website offering information such
as where to change money and best
places to eat very near the hotel. See
How we do it Serena von der Heyde,
Click here to continue your journey
D
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