How we do it
You have to be comfortable with your control over what we’re buying. It can be
positioning. We are very happy with our more work, but it is more satisfying and
4 star rating as it is right for our property, guests are becoming increasingly
the customers and the market, bearing in interested in the provenance of their food.
mind what people are willing to spend
and our location.
?
What are your top tips?
• Be yourself, it is important, as you
?
How important are green issues to you? become the brand!
Green issues are massive. They are part • Whatever market you’re in, aim for
of who we are and what we do. We have quality and don’t fight on price. Quality
been ‘green’ for over 200 years, so there is more sustainable than a price-led
is nothing trendy about what we’re doing. approach. It doesn’t matter whether
We see ourselves as stewards of the you’re a 1 star B&B or a 5 star palace,
environment. but you have to offer value for money
and a good welcoming experience.
We recycle everything we can and we • Finally, care for your staff. It is important
plant over 100 new trees each year. We to look after and develop your staff.
also replaced our boilers in 2007 saving They will reciprocate tenfold.
214.2 tonnes of CO2, 54.8 tonnes of
carbon every year, as well as £22,480 in www.bealeshotels.co.uk/westlodgepark
annual energy bills. In addition we have
secured a four-year interest free loan of
£83,000 from the Carbon Trust,
representing 50% of the cost of the
new boilers.
Local food is also important to us.
Working directly with suppliers gives us
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