Ease of booking
• Look at new technology There are
If we have
excellent accommodation computer
information prior to
reservation systems available such as
Eviivo’s Front Desk or Guestlink. A
booking about an anniversary
growing number of businesses provide or birthday, then we put a bottle
facilities for computer-generated phone
of champagne in the room with our
calls (VOIP) such as Skype. These can
all speed up the booking process and
compliments. Guests don’t forget
minimise a potential customer’s anxiety,
these things. They go back
impatience and frustration.
home and tell their relatives.
• Investigate text confirmations
Selva Raj Ambrose, The Gallery
Some hotels are also using
Hotel, South Kensington.
telephone SMS (text) messages
alongside emails to confirm bookings.
Text messaging provides instant
reassurance that the reservation has the price includes and what will cost extra.
been received and the room is reserved No one likes unexpected charges.
on the right dates. This is especially
useful for internet bookings. When was the last time you checked out
your competitors’ prices? It’s important,
i
Transparent pricing because your customers will be doing the
All business promotion should be designed same thing. You don’t have to charge
to encourage bookings. So keep your identical prices if you are offering better
messages simple and easy to find. Your quality and service. However you need to
prices need to be consistent and easily highlight how your higher prices reflect
understood. Be clear about exactly what better value for money.
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