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London 2012
London is getting ready for the world
The Cultural Olympiad is a major
to shine the media spotlight on our
cultural programme lasting four years
from the handover at Beijing’s Closing
city. The publicity will be like nothing
Ceremony in summer 2008 to the final
we have ever known before. Being
London Closing Ceremony in 2012. It
chosen to be the host city for the
celebrates the city welcoming the world
London 2012 Olympic Games and
and promotes contemporary London as
Paralympic Games started a
an international cultural capital of film,
music, fashion, food and the arts.
process of preparation, planning
and development that has been
The world’s biggest sporting event
designed to benefit us all.
stimulates two kinds of tourism. During
the London 2012 Olympic Games on
27 July – 12 August and the London 2012
London intends to learn from the
Paralympic Games on 29 August –
experiences of previous host cities.
9 September there will be Games-related
They felt the impact on tourism in the two
tourism - athletes, spectators, sponsors,
years before the Games and for as long
officials and media. Before, and
as five years afterwards. During the year
especially after that time, will come
of the Games there was sometimes a
Games-motivated tourism - tourist and
drop in international and domestic
business visits encouraged by the extra
visitors because tourists not interested
publicity round the world.
in the Games stayed away. But London
plans to broaden its appeal with special
Reaping rewards During the four years
cultural events.
after the games, we should see the
biggest growth of all, estimated at 70%
of the anticipated £2 billion boost to the
economy.
http://corporate.visitlondon.com/london_2
012/index.html
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