60 seconds on… Getting ahead in IT
Necessity is the mother
i
e-novice?
of invention
If you don’t yet have a website or email
you’re not alone. However, you are
Whatever the size of your business, the
missing out on potential business. It’s
internet offers you a potential worldwide
simple, quick and inexpensive to get the
audience of over 400 million people. In
basics in place and there are many
the UK over 70% of the population has
sources of information available. The key
access to the internet. This new way of
things you should have are:
conducting business offers you a chance
of improving customer service at minimal
An email address – this is the quickest,
cost and with faster communication times.
most cost-effective method of
communicating with your customers and
suppliers. You can personalise email as
you would a letter and offer individual
responses to individual customers. Email
provides a written record of what was
agreed in the case of any dispute. And
email reduces postage, telephone and
stationery costs.
A website – this is an advert for your
business available 24 hours a day with
up-to-date information about prices,
facilities and pictures. Even with no other
features, this should instil confidence that
you are trading and that you operate
professionally. Your website promotes
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