CAPITAL STAY
My London these markets will remain important, their
London means different things to share of visitors and how much they spend
different people. Visitors define ‘their will fall by 2010 as tourist figures from
London’ in diverse ways. For some, emerging markets grow. We expect
the city is cool, urban and stylish. increasing numbers of visitors to come from
Others see London as eclectic, quirky India, Poland, Hungary and Spain. There
and a city where different nationalities will also be a significant increase in visitors
come together. Some have a more from China after 2010. There is no sign of
traditional view of grand architecture, a revival in the market from Japan.
royal pomp and ceremony and names www.visitlondon.com/corporate
they’ve seen on a Monopoly board.
Make your business stand out from
‘could be anywhere’ accommodation
and provide visitors with a real London
There is so much
experience. You can do this with your blandness and ‘clonishness’
hotel décor, your facilities and genuine
that people who stand up and
customer service. Offer the ‘inside
track’ of the best things to see in your
say ‘this is me’ and do it with a
area. Give help with directions and
sense of pizzazz, colour and
provide information about local
taste are precious to me.
restaurants.
Alastair Sawday, as featured
Overseas markets
on The Hotel Inspector,
Visit London currently focuses on three
Five television.
principal markets - North America, Europe
and Australasia. However, even though
Click here to continue your journey
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