60 seconds on… Getting ahead in IT
i
e-experienced? 80% of shoppers abandon trying to buy
You have a website and are comfortable something online because of websites
with web jargon. You’re ready to move that are complicated to use. The golden
onto more advanced e-commerce and rules are:
email marketing. • Design a site and ordering process that
are easy to use
Email marketing is the simplest way to • Inspire confidence
raise awareness of your business, create • Check out competitors’ sites and the
a demand for it and encourage sales e.g. most popular, famous sites
when you want to promote a special offer • Talk to your customers to find out what
to fill a quiet time. You send a tailored works for them
message to an interested audience with
one click. There are some legal issues to Money from online transactions can often
be aware of such as data protection and be in your business bank account before
customer privacy. However these are ordinary credit card transactions.
quite simple to understand and follow.
The Business Link London website has Visit London offers its partners a simple
good summaries www.bllondon.com. online booking service that can help you
Professional software systems for reach a much larger market. You need
designing and sending e-newsletters and an email address and then you simply
managing your contacts database cost let them know when you have
£400 - £500 per year. rooms available.
Online booking needs a website that
i
Useful websites
inspires trust, shows integrity and is www.tourismtrade.org.uk/Businessadvice
transparent and simple to use. About /producingawebsite.asp
www.bllondon.co.uk
www.frontdesk.co.uk/eviivo_frontdesk
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