Stimulation, planning and anticipation
Every day of the year people
Visitors will decide whether or not to stay
decide to visit London. It can be for
with you depending on the information
business, for pleasure, a holiday of
you provide and how you provide it.
Successful businesses help their
a lifetime or a short break. Once
customers decide to make a booking by
they’ve made the exciting decision, offering information in a simple, easy to
they need to find somewhere to stay.
access and well-organised way.
Finding a suitable place can quickly
Know your customer
become confusing and daunting. It’s
i
Knowing your customer is the key to
a time-consuming process that success. If most of your clients are long-
makes people anxious.
stay contract workers, you’ll probably be
wasting your time developing a special
anniversary package with four-poster bed
and theatre tickets. On the other hand,
serving breakfast at 4.30am probably
isn’t a requirement for most middle-aged
couples on holiday.
Trying to appeal to all types of customers
is fine in theory but flawed in practice. So
you should build a profile of a typical
customer by looking at their age, the size
of groups (singles, couples, families,
groups of friends), where they live, why
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