Recollection of the experience
The visit is over and your customer i
Stay in touch
is back at home. If all has gone well
As business on the internet grows, there
they should be feeling content,
are more and better opportunities to
maintain contact with previous visitors
happy and nostalgic as they
than ever before. A simple email
reminisce to friends, colleagues and message is a quick and low cost option.
family. Your past customer is your
A letter works equally well although it will
best source of future business
cost more.
through repeat visits and
i
Secure repeat bookings
recommendations. There is no better Thank the visitor for choosing to stay
time to receive a bespoke message
with you. Enquire after their trip home
with information, special offers, late
and refer them to your website for new
developments, events and special offers -
availability news or upcoming events
maybe a simple one-off incentive offered
which may be of interest. This is
exclusively to former customers.
received as a nice and thoughtful
touch. In reality it is a reminder sent
Some businesses go a step further and
with the intention of securing a
regularly deliver a seemingly personal
e-newsletter to past customers with
repeat booking.
updates about facilities, staff
achievements and awards. This is an
opportunity to promote time-limited offers
and incentives, e.g. three nights for the
price of two providing guests eat one
meal in the hotel restaurant and book or
travel by a certain date.
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