CAPITAL STAY
Both processes are essential. The LDA
Business As Usual Toolkit and Crisis
Management workshops will help any
business prepare a plan. For further
information and a pdf copy of the toolkit
see www.lda.gov.uk/tourismsupport
A crisis has well defined stages and the
business decisions you face will change as • Seek positive press coverage. Prepare
the crisis evolves. The golden rules are: answers to questions in advance and
• Prepare a contingency plan in advance offer answers that reassure the public.
and adapt accordingly. • Use marketing to help your business.
• Concentrate on keeping the business Be innovative and create demand in
running. Identify the impact and take unusual ways, gaining the attention
action quickly to control costs and and interest of potential customers.
budget accordingly. • Consider using your staff resources to
• Think about your staff. You need to diversify your business, e.g. cleaning
understand their rights, your business, supplying food hampers.
responsibilities and how best to
motivate them during a crisis. For businesses that are prepared for
• Think about your customers. If any crisis, the rewards can go far beyond
customers cancel or stay away, your just survival. Some businesses have
business is at risk. Identify positive successfully turned a potential crisis to
actions you can take to keep existing their advantage.
customers and win new business.
i Useful websites
www.lda.gov.uk/tourismsupport
www.londonprepared.gov.uk
Click here to continue your journey
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