CAPITAL STAY
• Emerging markets India and China Chinese or Indian cuisine, make some
together add 450 million affluent middle recommendations of local restaurants
class travellers to the world’s tourism that do. Consider providing some basic
economy. In 2005, 61% of both Chinese training in languages for employees or
and Indian visitors to the UK stayed in employing staff with appropriate
London. language skills. Consider foreign
language newspapers and TV stations
Tourism impact. The current market and in-room items such as slippers
value of tourism to London from China and green tea that will enhance
is £53m and from India £107m. the welcome.
VisitBritain research shows that for
most, London is synonymous with the
UK. Market profiles reveal visiting
friends and relations (VFR) is important.
The main areas of interest for both
Indian and Chinese visitors are
heritage, culture, royalty and sports.
How can I benefit? Think about
translations for your website
information, menus and in-room
information and emergency notices.
Provide details of nearby places of
worship and cultural interest. If your
property does not provide, for example,
Click here to continue your journey
D
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