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Making the most of London
If you don’t have vacancies available on • West End theatre shows are popular
the exact dates, check whether your with visitors. Think about providing a
guest is flexible. It’s a common feature for link to a website, list some of the best-
transport operators to ask if dates and known, local or unusual theatres or
times are fixed, or flexible within a certain offer to purchase advance tickets for
number of days. The customer is given a the most popular shows. If you’ve been
choice of options that could meet their to see any shows, add your own review.
requirements. • Refer visitors to the Visit London
consumer website at
When you can’t take the booking and the www.visitlondon.com. It’s a great
dates are not flexible you still have a source of ideas and inspiration for a
potential future customer. If you keep the stay in London.
contact information on your database, • Suggest that your guests pick up a free
you can send out details of your monthly London Planner when they
business, in case they visit London arrive. Do you stock them at your front
again some time. desk? You can request copies from
Morris Visitor Publications 020 7611
If your contact is by email you can invite 7884 (subject to availability). Or pick up
customers to choose to receive more copies from the Britain and London
information and/or news of special Visitor Centre or a major visitor
promotions. Promote this as a benefit to information centre.
the customer. Use it only occasionally.
People hate unwanted emails.
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