continuously creating
excitement and excellence
in watercolors
K
athleen Parr McKenna of McKenna Design, Starting off this year, the new e-cards from Leanin’ Tree
LLC continues to produce the highest quality are proving to be an exciting new market for licensed art.
of watercolor paintings for the gift and the McKenna says, “I am so excited for this new product and
home décor industry. Watercolor is the hardest media to congratulate Leanin’ Tree on bringing this category into
work in and she has been a creative leader for many their wonderful company. It is something I have wanted
years. She started out as a well-known to start up and with their expertise
fine artist who was represented by the e-card line will do very well.”
numerous galleries throughout the coun- Kathleen marvels at the variety of prod-
try. Kathleen’s fine art evolved into the ucts her artwork lends itself to, from
creation of images for reproduction onto stained glass to textiles, the same high
hundreds of products for scores quality of the watercolor enhances any
of manufacturers. She has found the cre- product line.
ation of original paintings for license to
the manufacturers of products to be excit-
Kathleen recently combined marketing
ing and challenging. “To have lovely floral
efforts with Alan Korsgaden of The
art as well as holiday snowmen become
Image Connection. Alan’s years of
your new niche was to me an entrance to
expertise in acquiring and sustaining
discover better techniques and composi-
licensees for the artist’s work will help
tions with watercolor,” McKenna says.
McKenna gain more creative studio
time. Alan says, “Kathleen McKenna has
With fourteen years of the highest quality been a force in the art licensing indus-
of licensed images, Kathleen brings out try for several years. Image Connection
some of her most beautiful artworks released for 2008. is very proud to be representing this kind of talent with a
“Just when I think there can’t be anything left in the arse- consumer following and roster of partners such as hers.”
nal of ideas, out pours a fresh concept and the brushes
don’t want to quit.” Some of the licensees benefiting from
Even with the puzzling effects of the economy sometimes
her talent are C.R. Gibson, Mohawk Industries, Leanin’
dictating what happens in manufacturing, there will
Tree, Magnet Works, Santa Barbara Ceramic Design, New
always be a need for beautiful artworks to enhance all the
Creative Enterprises, Counter Art, and Amia, Inc. John
manufactured products that are being offered in licens-
Damron, president of Amia, Inc. says,
ing. Kathleen has a particular eye for composition and
“Kathleen McKenna’s unique, distinctive and
understands the commercial portion of product develop-
original designs has given Amia Studios some
ment that will reproduce her images into the licensed
products. You can view the collections of her art with a
of the most exciting and successful introduc-
virtual portfolio tour at this popular website:
tions in the history of our company.”
www.kathleenparrmckenna.com
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