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TOTAL Art Licensing
manufacturers to offer products with an added by Count Me In for Women’s Economic Inde-
touch of humanity and grace,” observed Nor- pendence out of New York. I’m happy to share
ton. Oberlander explained, “I couldn’t locate my story with people so that they may know
a single art resource for the disabled that was that we all have a choice in how we interpret
in a for-profit business model; it struck me as a our circumstances”.
huge market gap.” Gesturing broadly and waving “Ketra is a bundle of energy and full of charisma.
her left hand, she added, “here are consumers Her business model embracing her own back-
clamoring to buy lovely products that demon- ground in art and sincere desire to change the
strate, through their purchase, that they care, way people think about the handicapped is truly
that mean something,” waving her right hand inspiring. She is making it happen! She is em-
swung wide, “and here are artists, cloistered in powering artists to use their wonderful abilities
their homes desperate to contribute something
ing world to be very collegial. The truthfulness
to their greatest potential and not to fall victim
to their communities but shut down by the sim-
and friendliness of the people in the field has
to their physical challenges, said Kolea Baker,
ple logistics of the art business, and all it takes is
been a tremendous encouragement to me. A
President of Artists of Kolea Licensing Group.
some bigmouth like me to put those two moti-
number of art and brand licensors have been
“There should be more companies like Ketra’s in
happy to share their knowledge and offer me
the business of art licensing. Capable, smart, tal-
guidance, and I am filled with gratitude at their
ented handicapped artists like Ketra Oberlander
generosity.”
are now considered and included as viable and
“Oh! One more sales pitch!” Oberlander as-
valuable resources. It is about time. I have a lot
serts. “I’m new; I’m growing AOP Studios. If you
of respect for Ketra’s work and the Artists of
know an artist who is physically disabled and is
Kolea look forward to watching the Art of Pos-
someone I might help. please, please introduce
sibility Studio become more than a possibility
us!” Although issuing calls to artists through the
but a permanent fixture in our business.”
predictable channels, Oberlander reminds, “if in
your life’s orbit or your philanthropic efforts
For more information, contact Ketra
you run across someone who should know
Oberlander at 408.204.6661 or ketra@
about what I’m doing, let them know.”
aopstudios.com. Alternatively, see Ketra
“I’m one of the 2008 awardees for Micro to Mil-
at Surtex Booth 2529 and Licensing 2008,
lions, a startup business development program
Booth 1676.
vations together to create a point of connection
they both crave,” Oberlander described, draw-
ing her hands into a clasp.
“But of course it takes more than a bigmouth
like me,” Oberlander continues, “it takes manu-
facturing and distribution partners who also
want to help and want to stay true to their busi-
ness objectives. The Art of Possibility Studios
fills that need. For anyone interested in cause-
oriented branding, I’d encourage them to call my
home studio or come by and meet me at Surtex
or the Licensing International Expo. Okay, end of
sales pitch,” she declared.
Navigating the licensing landscape has been
eased by guidance from the established agents
and agencies at the trade shows. “After coming
from publishing and technology, I find the licens-
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