TOTAL Art Licensing
coverage and market share and
is poised for increased growth in
2008 and beyond.
“It used to be a truism,” states
Klass, “that one expands in
good years and retrenches in
weak years. Surprisingly, our
experience has been almost the
reverse.”
“As the American economy
has grown progressively more
unsteady, our business has
expanded, fueled not only by
our emphasis on crowd-pleasing
holiday and seasonal artwork
for a new economic reality but
particularly by the desire of
companies here and abroad for
and Alison Stein.
the strongest possible artwork
New collections by these artists as well as
for their products so they can
charming new collections by Joseph Holodook
After two record-breaking years, Porterfield’s
compete successfully in a global
and Diane Phalen, and new Porterfield’s artists
Fine Art Licensing has successfully diversified
marketplace.”
Rosiland Solomon, Frances Poole, Jamie Carter,
its line-up of strong new artists while
Porterfield’s plans to introduce a number
Tracey Gurley and Stephanie Sullivan will
strengthening the portfolios of existing artists
of new artists as well as strong new art
showcase Porterfield’s direction in 2008.
with known reputations in the field of art
collections from its leading artists at its booth
Porterfield’s has been a leader in strong
licensing.
#2132 at Licensing 2008, June 10-12 in New
commercial art for licensing. Google has rated
The company, established in 1994 by president
York City.
its easy-to-browse internet portfolio site as #1
Lance J. Klass, has seen steady growth in art
Janet Stever, whose art products were in
in art licensing for over eight years.
Hallmark stores coast to coast this past
Christmas, has expanded her holiday artwork Visit Porterfield’s online
and bridged into decorative artwork for (www.porterfieldsfineart.com) and at
prints and kitchen and dining room tabletop Licensing 2008.
products. Johnny
Karwan, a leading
designer for Pottery
Barn, has joined
with artist Christine
Graf in creating
successful quilting
fabric programs for
Clothworks. Both
have also contributed
art to new consumer
paper products to be
created by Georgia-
Pacific, along with
the soft and friendly
artwork of artists
Barbara Ann Kenney
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