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TOTAL Art Licensing
NEW LICENSEES FOR ANDREA
LAUNCH FOR MARY ENGELBREIT
TACHIERA DESIGN
Mary Engelbreit Studios enjoyed and hats.
Andrea Tachiera Design reports the addition of several new design collec-
a successful launch of a new in- Mary Engelbreit is known
tions and an ever-expanding family of licensees.
fant collection based on Mary throughout the world for her
Looking forward to her third year of exhibiting at Surtex in May, An-
Engelbreit’s Mother Goose. This designs, which adorn 14 million
drea will introduce her newest collections, Caliente featuring chilies and
line was the most extensive, na- greeting cards and one million
western-themed icons and The 12 days of Christmas her non-traditional
tion-wide launch for an ME infant calendars sold each year. Engel-
approach to a timeless Holiday theme. Known for her color and design
collection to date and Mary cel- breit holds licensing agreements
sense, Andrea has had a banner year with large holiday product introduc-
ebrated the release with signing with dozens of manufacturers
tions for Macy’s Merchandising Group, new designs with Sun ‘N Sand, Inc.,
appearances in Dillard’s stores to reproduce her illustrations
Toland Home Garden, The Lindy Bowman Company, and Thirstystone
across the country and a baby on nearly 6,500 gift and home
Resources as well as a new fabric collection for Springs Creative Prod-
shower contest. décor products, including books,
ucts Group.
The new line includes hanging best-selling children’s books, sta-
California native, Andrea Tachiera, is a nationally recognized artist who
layette, diaper bags, gift sets, pic- tionery, fabric, crafts, kitchen ac-
currently licenses her images to over 20 manufacturers in the Gift and
ture frames, and more for both cessories, dinnerware and other
home industries. She has illustrated award-winning children’s books for
boys and girls and debuted at Dil- home accents.
the Monterey Bay Aquarium and her detailed designs can be seen on
lard’s stores late last year. The il- Thousands of retailers worldwide
products ranging from bank checks to garden flags and home textiles.
lustrator was personally involved have sold more than $1 billion
in ensuring the designs met her of Mary Engelbreit merchandise.
quality standards. Each layette set Engelbreit is also editor-in-chief
features detailed embroidery and of a national creative arts and
embellishments and comes with home décor magazine, Mary
added items including blankets Engelbreit’s Home Companion.
DREW BR

OPHY MUGS
Tiki Farm, the world’s largest manufacturer of Tiki mugs, has signed a deal
with Drew Brophy to produce Mongo, Rongo and Banzai, a Tiki and surf
inspired bath set.
Tiki Farm works with artists who are deeply rooted in the popular
Tiki lowbrow art movements. Holden Westland, CEO of Tiki Farm,
started collecting Tiki art by Drew years before he asked Drew to come
onboard as one of Tiki Farm’s many famous artists. Tiki Farm has brought
the art of more than 30 of today’s most recognized lowbrow artists to
3-dimensional realities, including Shag, Von Franco, Dirty Donny, Rick Ri-
etveld and The Pizz.
Drew Brophy created his
first collaboration with Tiki
Farm in 2002 and since then
has personally sculpted four
previous Tiki mug designs
with sales of over 20,000
WHAT’S ON
units to-date. “There is no
doubt that Drew’s work is
Surtex May 18–20 www.surtex.com some of our most coveted,
Nat. Stationery Show May 18–21 www.nationalstationeryshow.com especially so with his legion
Licensing 2008 June 10–12 www.licensingexpo.com of fans within the surf in-
Summer Fair June 22-25 www.summerfair.com dustry” commented Holden
Hong Kong Licensing July 2–4 www.hklicensingshow.com Westland, adding “his style
Atlanta Gift/Home July 11–15 www.americasmart.com is instantly recognizable and
CHA Summer Show July 18–21 www.chashow.org singularly unique”. Drew
New York Gift Fair Aug 11–16 www.nyigf.com Brophy’s Tiki bath set is be-
New York Gift Fair Aug 14–21 www.glmshows.com ing released to retailers this
Autumn Fair Sept 7–10 www.autumnfair.com Spring.
Brand Licensing 2008 Oct 1–2 www.brandlicensingexpo.com Drew Brophy is the most licensed surf artist in the world, with products
Licensing Asia 2008 Nov 12 - 14 www.licensing-asia.jp distributed globally including apparel, shoes, sunscreen, prints, wireless
Atlanta Gift/Home Jan 9–13 2009 www.americasmart.com content, surfboards, skateboards and beach products. Drew’s mission is
International Spring Fair Feb 1–5 www.springfair.com to inspire the imagination of generations of people with his art lifestyle.
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