TOTAL Art Licensing
Enhanced Programs For
Licensing and Design Industry at
CHA 2008 Summer Convention
and Trade Show
The Designers Showcase will take place on Sat- thal Lansing Company and Polyform Products
urday, July 19 and gives CHA designer members Company will be making their annual appear-
an opportunity to privately show their displays ance at the CHA Summer Show in Rosemont.”
to various editors, publishers and manufactur- CHA will also offer an extensive educational
ers. Appointment cards will also be available at program, including dozens of hands-on work-
each designer’s display for these editors, pub- shops as well as business seminars designed to
lishers, and manufacturers to schedule individual provide designers with the insight needed to
appointments with designers. compete more successfully in the increasingly
Highlighting KIDS CRAFTING: Inspiring Growth competitive industry. Topics include Art Licens-
and Creativity, this Summer’s Show theme, there ing, The Use of Technology in Design, Working
will also be a Designer Kids Crafting Display. with a Manufacturer, and more. Educational
The display will consist of four different kids workshops and seminars begin on July 17
th
and
crafting and project idea showcases: General run throughout the Show.
Crafts, Scrapbooking, Fabric, and Art Materi- As the largest summer trade show for the craft
als. Designers will be on hand at the display and hobby industry, over 5,000 craft retailers are
to demonstrate innovative, educational, and re- expected to visit Rosemont to view the newest
lationship building kids crafting techniques for products and trends. A truly international event,
the 73.4 million children, families, caregivers, and about 20% of the attendance is composed of
educators in the U.S. and abroad. international vendors from more than 15 differ-
The 2008 CHA Summer Show is the
Exclusive Designer Showcase to Bring Bright- global marketplace for the growing
est Designers to Rosemont craft and hobby industry. The Show
For those in the licensing and design field, the will offer four new show sections,
Craft & Hobby Association (CHA) Summer General Crafts, Scrapbooking, Fabric,
Convention & Trade Show – to be held July 17- and Art Materials, which will further
20, 2008 at the Donald E. Stephens Convention broaden the scope of the Show, help
Center in Rosemont, Illinois – is the season’s attendees identify new growth areas,
must attend event for viewing and displaying and demonstrate more clearly the di-
the newest, most innovative licensing and de- versity of products on display
sign work. Several events, such as the Designer “With the four new Show sections,
Showcase and the Designer Kids Crafting Dis- the CHA Summer Convention & Trade
play, as well as educational events geared to de- Show has evolved into a very product-
signers, underline the importance of design and driven marketplace,” explained Steve
licensing in the growing craft and hobby mar- Berger, CEO of the Craft & Hobby
ketplace. Association. The improved Show format is ex- ent countries that travel to shop the Summer
pected to attract new at- Show.
tendees and allow them to To learn more about the upcoming 2008 CHA
easily navigate the Show Summer Convention & Trade Show, including a
floor and quickly discover complete schedule of all programs and events,
the latest products and exhibitor listings, travel discounts and other key
trends per industry seg- show highlights, visit
www.chashow.org. Online
ment. Berger adds, “Several registration began in mid-April.
leading companies in the The Show is produced by the Craft & Hobby
art materials and general Association (CHA), a not-for-profit trade asso-
crafts segments have al- ciation consisting of 5,500 member companies
ready signed on for the engaged in the design, manufacture, distribution
summer show. Companies and retail sales of products in the $31 billion
like Gutermann, MacPher- craft and hobby industry. For more information
sons, Darice Inc., Blumen- about CHA visit
www.craftandhobby.org.
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