TOTAL Art Licensing
Art Licensing Gaining Momentum in Asia
the applications must fulfill our requirements,”
continues Yu.
Yu believes there is great potential in Asia and
their next target is Taiwan.
“The challenge is to further boost art awareness
in the market. In this vein, we have beefed up
our marketing efforts in promoting art as part
of a modern lifestyle. It is encouraging to see
some mainland Chinese customers buying our
products through their friends in Hong Kong,
which shows the growing potential of the
Chinese mainland market,” notes Yu.
Doubling their booth size at the upcoming
Hong Kong International Licensing Show, J Links
Asia will showcase contemporary artists from
Washing Green Fine Art, as well as others from
Hong Kong and Asia.
As the hub of licensing business transactions in ago, as there was a growing awareness of art
As the master licensee in Asia for Vincent Van
Asia, Hong Kong will again play host to the 7
th
here and the market sensitivity was high; these
Gogh’s artworks, Long Wise Inc is expanding
Hong Kong International Licensing Show from are very important factors in promoting the
its art licensing business full steam ahead in the
July 2-4, 2008 at the Hong Kong Convention and concept of art licensing,” says Yu.
region.
Exhibition Centre. Organised by the Hong Kong J Links Asia took part in the Hong Kong
“This year we have opened two retail outlets
Trade Development Council (HKTDC) since International Licensing Show last year for the
for the Vincent Van Gogh brand at the airports
2002, the Show has become an important date first time and received many genuine enquiries
of Beijing and Shanghai and the response has
for the global licensing industry, specifically those on a number of artists’ work including Peter
been overwhelming! A third outlet is scheduled
companies with an eye on the Chinese mainland
to open in Hong Kong very soon,” enthuses
– Asia’s second largest licensing market.
Priscilla Wong, managing director of Long Wise.
The upcoming Show will be the biggest ever,
Positioned as a high-end prestigious brand
featuring more than 140 exhibitors from
for consumers who admire exclusive designs,
around the world showcasing over 300 unique
the Vincent Van Gogh brand has broadened
properties including characters, artworks,
its product range under a promising market
sports, digital entertainment, fashion and
ambience.
lifestyle, as well as a myriad of licensing-related
The range encompasses pens, watches, card
services. This year, three new pavilions from the
holders, sunglasses, and the brand also crossed
UK, Thailand and China will join to present the
over with other reputed names to offer
hottest properties from their regions. Last year,
perfumes, cigar holders and laptop computers.
the show attracted over 11,000 international
“With a significant gap between the top luxurious
visitors from 84 countries and regions.
brands and mass-market brands, the market
The Show will also be the focal point for the latest
outlook for art licensing in Asia is brilliant. The
market trends and information exchange at the
China market is most attractive as artist brands
three-day International Licensing Conference
appeal to a big group of prospective consumers
hosted by heavy-weight international experts.
from 20 to 40 years old with high purchasing
And once again, the prestigious Premier
power,” elaborates Wong.
Asian Licensing Awards, which pays tribute
Nevertheless, Long Wise will look for prospective
to outstanding licensing professionals and
franchisees and licensees from all countries at
properties in the region, will be in the spotlight.
the coming Hong Kong International Licensing
As a highly developed licensing market where
Show.
many international licensors set up their Asian Smith, Drew Darcy, and Caroline Shotton. Yu
“We have set up a very good system to support
headquarters, Hong Kong is a breeding ground highlights that art pieces with cheerful and
our distributors and franchisees and we will also
for various types of properties. According to colourful images drew the most interest in art
explore new licensees with good concepts and
Jini Yu, executive director of J Links Asia Ltd, art licensing.
designs,” notes Wong.
licensing is going to take off in a big way. “On top of its artistic appeal, art licensing has
The Hong Kong International Licensing
“Art licensing has three decades of history in its own charisma as it can raise the profile
Show offers ample opportunities for business
Europe yet it is quite new in Asia. We debuted of the licensed product. Of course we must
collaboration and networking. Be a part of
our first Asia office in Hong Kong three years ensure the quality of the licensed products and
it and explore the lucrative art licensing
market in Asia.
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