TOTAL Art Licensing
Lifestyle Brand
~ Chill Studio ~
is about Leisure Time & Fun
Chill Studio
®
is launching six new lines in mid-2008. Its sub-brands
Chill
®
, Chill Goddess
®
, Queen of Chill
®
, & Princess Chill
TM
have
had wide appeal as they make the transition from custom pieces to a
larger market.
Chill Studio’s new designs for this new market have already been a hit
coast to coast, with gift shops, surf shops, and boutiques that target a
diverse range of buyers.
Its artists have broad experience creating characters & illustrations,
many of which have been chosen by Safeway for its national store
campaigns.
Chill Studio reaches a wide demographic because its lines symbolize
a “good times” attitude that everyone can relate to. ‘Chill’ is universally
recognized as being cool, and relaxed. People like to say the word,
or be, ‘chill.’ ‘Chill’ in popular culture is about a cool music genre, or
lounging on a beach in Hawaii. It represents leisure time, and fun. Chill
Studio has captured this concept with these lines.
Styles range from under-stated to bold, contemporary to classic,
and sophisticated to spirited. Tropical images, prints, lively character
illustrations, and charming motifs span all product categories and lines.
Queen of Chill
®
(20 & up) designs are the most detailed, while Chill
Goddess
®
(teens & up) and Chill
®
(0 & up) styles and designs are
increasingly more casual. Each of the three lines (brands) is available in
all product categories.
Party & Chill
Customers can chill at home with cool linens, pretty dishes, or hip
beverage-ware boasting prints and patterns adapted from striking or
They produce fresh & appealing designs for all product categories: subtle Hawaiian and Balinese-themed paintings. Colors range from
apparel, stationery, giftware, tableware, party goods, bedding, prints, earthy to cool.
sports goods, pet products, & travel items. They can develop custom
products for licensees, from concept to final pieces.
The clothing? Sweaters, t-shirts, and tank-tops with motifs and phrases.
Ranging from sophisticated-fun designs (Queen of Chill
®
) to laid-back-
Manager Steve Larson says the company will participate in the SF Int’l beauties (Chill Goddess
®
) the Swarovski-studded or ink-printed pieces
Gift Fair July ’08 & Surtex ’09. glimmer and seduce.
16
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