The Franchise Marketing Awards 2008
Sponsors & Supporters
Commercial sponsor:
Supported by:
Lloyds TSB is proud to be sponsoring the Franchise Marketing
Awards for the third year. The event recognises excellence in
business and promotes franchising in a positive way. The standard
of entries this year is the best ever and shows the professionalism
The Franchise Marketing Awards are held in recognition of
and dedication that is common among the franchisors that
excellence and innovation within the franchise industry. As the
are developing their brands and supporting the growth of the
self-regulatory body for the franchise sector in the UK, our aim is
franchisee’s own businesses within their network.
to promote ethical franchising practice in the country and help the
industry develop credibility, influence and favourable circumstance
Lloyds TSB is committed to supporting the British Franchise
for growth.
Association’s work in developing ethical franchising throughout
the United Kingdom. Events such as this one celebrate success and
We are delighted to support these awards, which further raise the
the commitment to sustainable growth through sound marketing
public profile of ethical franchising within the UK. For franchisors,
practices. Any awards that promote innovation, creativity and clear
brand and brand recognition are important for attracting both
and concise information have their merits in bringing best practices
franchisees and customers. Effective marketing is therefore
to the attention of the franchise community.
integral to the sector as a whole. The Franchise Marketing Awards
recognise the franchisors that are achieving outstanding results
I feel that a call to action is required to anyone who considered
under the award categories and the winners should be justly proud.
entering the awards this year but didn’t and those franchisors who
consistently demonstrate excellence within their business but who
www.thebfa.org
also didn’t enter. The number and standard of entries showed
significant improvement this year and every category was keenly
contested. There is always room for even greater competition next
year and to make the judges decisions even harder. Congratulations
THE OFFICIAL JOURNAL OF
to all the winners and finalists.
THE BRITISH FRANCHISE ASSOCIATION
www.lloydstsb.com/franchising
Business
Franchise
Media sponsor:
Business Franchise is the official magazine of the bfa and the
leading monthly publication for the franchise industry. It is also the
official magazine and show guide for all major Franchise exhibitions
in the UK and Ireland. These credentials make us well placed to see
the effort and innovation in marketing that franchised businesses
For over 20 years the Daily Mail has been publishing franchising put in every day, from advertisements and public relations to
editorial and providing franchise opportunities for our readers every exhibition stands and websites.
Monday. As the newspaper of choice for over 5.4 million adults it is
essential that the aspirations and high standards demanded by our Business Franchise is proud to support the Franchise Marketing
readers are reflected in the Daily Mail’s associations. Awards for the third year running and we wish to congratulate not
only the winners but all of the worthy entrants to this event.
For that reason we are delighted to continue our support of
the Franchise Marketing Awards. The Daily Mail appreciates
www.businessfranchise.com
the importance of being linked with the prestigious franchise
awards scheme as these awards recognise the best within the
ever-competitive franchise industry. This is shown in the 2008
awards, which has enjoyed even more entrants and more
categories. The standard of recruitment and marketing just gets
higher with innovation key to successful franchise recruitment. The
Daily Mail wishes more success for franchisees in the forthcoming
12 months and would like to congratulate all the nominees.
www.dailymailclassified.co.uk
Franchise Marketing Awards 2008 5
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