The Franchise Marketing Awards 2008
Best Website
Best
Website
WINNER:
SPONSORED BY:
Awards criteria:
The judging panel looked for an effective website. Websites were
assessed on:
• Use of technology
About the company:
• Innovative design
HiQ is committed to taking the stress and uncertainty out of buying
• Branding
new tyres and having them fitted. It is dedicated to providing
• Content
customers with simple quotes, high standards and convenient
• Ease of navigation
time and location bookings. It offers services for tyres, exhausts,
• ‘Website stickiness’ (techniques that make the site worth revisiting).
batteries, brakes, suspension, steering, servicing and MOTs.
The finalists:
Judges’ comment:
Cash Converters NBC Bird and Pest Solutions
Gymboree Prontaprint
The HiQ website made a clear connection
between acting as an effective marketing tool
HiQ Purple Care Franchising Ltd
and the ability for its franchisees to conduct
Jim’s Mowing Signs Express Ltd
business via the site. It included excellent
information and resources, whilst reinforcing
Lasertech UK Ltd YellowTom
the brand, and demonstrated stickability,
Myhome International Plc clear simplicity and rich content.
10 Franchise Marketing Awards 2008
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