New A4 Franchise Ad_notag.qxp 09/04/2008 09:57 Page 1
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The Franchise Marketing Awards 2008
Best Overall Marketing Campaign
Best
Bartercard, voted
Overall
‘Business Tool of the Year’
by Business Britain
Marketing
WINNER:
Campaign
SPONSORED BY:
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About the company:
Cash Converters offers a range of services to help raise cash, both
Awards criteria:
quickly and easily for their customers. It has nearly 130 stores
Judges looked for a clearly developed theme that had been applied over
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around the country, all of which offer the full range of services,
a period of time (minimum six month campaign). Key criteria included:
from cashing cheques to pawn broking.
• Development of an idea across at least three mediums,
eg, advertisements, radio and web
• Consistency and longevity of approach Judges’ comment:
A Bartercard Franchise has a track record that provides a unique opportunity to get financial and personal
• Overall impact and brand awareness.
success at a level undreamed of! If you have a strong desire to succeed and are self motivated, why not
run your very own franchise? Bartercard’s franchisees gain the advantage of an un-rivaled product with the
The judges selected this entry on the merits
The finalists:
security of a fully developed network and internationally proven system!
of its traditional marketing virtues. Cash
Bartercard UK Ltd HiQ
Converters demonstrated a comprehensive
We are proud members of the IRTA and the BFA, our industry regulators,
campaign over a sustained period, through
Cash Converters MRI Network
as we believe that best practice must apply to our principles! The IRTA have even
which it has effectively redefined the
appointed us as the very first official certified trade exchange! Dial A Hubby
Tumble Tots (UK) Ltd
marketplace within which it operates and
raised the public perception of the brand.
For more information please contact Brian Whitford
T: 0845 219 7000 E: brian.whitford@uk.bartercard.net W: Bartercard.com
Franchise Marketing Awards 2008 9
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