The Franchise Marketing Awards 2008
The Judging Panel
The judging panel comprises independent specialists
and experts in the field of franchising and marketing
Chairman of the Training Board for the UK Hotel
opportunities available to
Judging Panel and Catering Industry. At the investors. He heads up a team of
bfa he has been Secretary franchise specialists that support
General of the European individuals looking at franchising
Franchise Federation (EFF), as a route to business. Richard
where he is now a Member frequently speaks at franchise
of the Executive Board of seminars and exhibitions and is
directors and was one of the a regular contributor to national
two founding chairmen of and trade press articles.
the World Franchise Council.
Richard Holden
He was a member of the EFF
Brian Smart
Head of Franchising,
negotiating team with the
Director General, bfa
Lloyds TSB Bank plc
EC on the negotiation of the
Block Exemption Regulation
Brian has been Director for Vertical Agreements and is
Richard has over 25 years’
General of the British Franchise a widely published franchising
experience working at Lloyds
Association (bfa) for 19 years. author. Brian Smart was made
TSB. His current role as Head
He was previously Marketing a Fellow of the Royal Society
of Franchising involves setting
Director and Deputy Chief for Arts, Manufactures and
the bank’s credit policy and
Executive of the UK’s statutory Commerce in 2006.
evaluating the franchise
David Thorp
Mark Mahoney
Andy Pollock
MSC, BA, FRSA,
Paul Tough
Marketing Manager,
Senior Partner,
Director of Research &
Managing Director,
Daily Mail
Rees Pollock
Information, Chartered
Franchise Options
Institute of Marketing
Mark is a marketing manager Andy was a partner of Ernst
Paul owns and operates
for Daily Mail Classified, & Young in London before David leads the Institute’s
Franchise Options, a leading
where he leads a team that is founding Rees Pollock in 1990, a Insights team, responsible for
franchise consultancy practice
responsible for the marketing firm of accountants specialising thought leadership and policy
supporting businesses to
of 16 categories, including in advising entrepreneurial development. He trained originally
develop their operations
franchising. Mark has worked owner-managed businesses. as a lawyer but has subsequently
through franchising. Paul works
for Associated Newspapers Andy has been involved in the acquired over 25 years’ experience
with both corporates and small
for 10 years and has spent franchise market since 1985 and in marketing roles to director
businesses and has extensive
time working in marketing for has acted for many companies level. Additionally, he has
knowledge of the franchise
the Evening Standard, Metro including Pizza Express, significant expert-level experience
market, both in the UK and on
and The Mail on Sunday. Dyno-Rod, Wimpy, Pirtek, and in learning and development
the international scene.
During this time he gained UK companies franchising and performance management.
a MBA from the University overseas such as Wagamama David is a qualified executive
of Glasgow, specialising in and Yo! Sushi. Andy specialises coach focusing on working with
Marketing and Strategy. in corporate advice, strategy and marketers at transition points in
selling companies.
their working lives.
Franchise Marketing Awards 2008 7
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