The Franchise Marketing Awards 2008
Welcome
Alison Church,
Senior Conference &
Marketing Manager,
Venture Marketing Group,
organiser of the Franchise
Marketing Awards
Recognising marketing
excellence in the
franchise industry
We are proud to celebrate the third year of the
Franchise Marketing Awards, which mark an
unsurpassed level of quality in the marketing campaigns
and support offered by franchisors to their franchisees.
With companies shortlisted from Subway to Prontaprint
and Gymboree to NBC Bird & Pest Solutions, the
finalists illustrate the sheer breadth and diversity of the
franchise industry – there truly is something for all!
However, with so much choice on the menu for a
prospective franchisee, it is important to know the
criteria by which you choose as well as what questions
to ask, not only to establish which is the best option for
you, but also to find out what companies will offer you
the support and brand strength that you need.
Questions to ask include:
• “How strong is the brand that I am
buying into?”
• “What framework is already in place for
marketing and advertising?”
• “What training and support am I likely
to receive?”
• “Will I benefit from a professional and
targeted website?”
The Franchise Marketing Awards recognise distinction
in these areas and beyond, promote the development
of good practice within the franchise industry, and
celebrate some of the best examples of effective
marketing in the industry.
This supplement contains a complete guide to the
winners and finalists of the awards.
Congratulations to all the winners and finalists!
4 Franchise Marketing Awards 2008
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