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The Franchise Marketing Awards 2008
Best Franchisee Marketing Support
Best Franchisee
Marketing
Support
WINNER:
SPONSORED BY:
www.franinfo.co.uk
SPECIAL COMMENDATION:
Awards criteria:
This category recognises the management and support of new
franchisees’ marketing. The judging panel looked for a clear
demonstration of high standards in training, management and support About the company:
of franchisees’ marketing activities, as well as evidence of cost-effective Select Group has two established brands – Select Appointments and
results: This included: Parkhouse Recruitment. Its first franchise office opened in 1994 and
• Monitoring and control of spend since that time Select has built an enviable reputation in supporting
• A clear framework for local marketing its franchise partners to run their own recruitment business.
• Evidence of return on investment and overall impact from
franchisee marketing spend Judges’ comment:
• Examples of materials produced
Select Group provides its franchisees with real,
The finalists:
actual support with a focused approach. Its
ChipsAway International Prontaprint
in-house team of marketing professionals use
FASTSIGNS Select Group
their expertise to create an annual marketing
plan, ensuring that Select’s franchise partners
HiQ Ventrolla Limited
are targeting the right audiences, with the right
Professional Car Cleaning
messages, at the right time.
Franchise Marketing Awards 2008 17
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